EMPLOYEE ENGAGEMENT
STRATEGIES TO MANAGE GEN-ALPHA
AUTHOR(S) -
Dr. SAVTHA G R
DOI – 10.61909/AMKEDTB062542
Genre/Subject – Management, Social Science
Book code – AMKEDTB062542 pgs: 256
ISBN(P) – 978-93-6556-772-4
Published -09/06/2025
ISBN(E) – 978-93-6556-599-7
Published – 10/06/2025
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AUTHOR
Dr. SAVTHA G R
Dr. Savitha G R, currently working as Professor-HR at S.P. Mandali’s Prin. L. N Welingkar Institute of Management Development and Research, Bengaluru Campus. She has over 25 years of teaching experience in MBA/PGDM and facilitates Team Building, Leadership & Behavioral Training Programs. Her Doctoral Degree is from Anna University, Chennai and she is the alumnus of Manipal Academy of Higher Education (MAHE). Prof. Savitha is a recipient of the Linnaeus Palme International Faculty Exchange Scholarship for Research, Mälardalen University, Sweden, and the Ramaswamy P. Aiyar Best Young Teacher Award conferred by AIMS (Association of Indian Management Schools). She diligently works towards inculcating a positiveand growth mindset by inspiring and motivating young minds.
ABOUT BOOK / ABSTRACT
Employee Engagement – Strategies to Manage Gen-Alpha is your essential guide to understanding and managing the next-generation workforce. As Gen-Alpha — born entirely in the digital age — begins to enter professional spaces, traditional models of employee engagement no longer suffice. This book presents a comprehensive, research-backed, and practical roadmap to build workplace strategies that align with Gen-Alpha’s values, behavior, and expectations.
Unlike earlier generations, Gen-Alpha thrives on personalization, purpose, and participation. They value real-time feedback, digital engagement, emotional intelligence, and inclusive environments. Whether you are an HR leader, business owner, team manager, or academic, this book empowers you with future-ready tools to not only engage but also retain and grow your Gen-Alpha talent.
This book is not just about adapting to change — it’s about leading it.
If you’re preparing your organization for the next decade of workforce evolution, this book is your strategic compass.
CHAPTERS
Chapter 1: Understanding Gen-Alpha
Pages 1-17
Introduces the traits, upbringing, and digital immersion of Gen-Alpha. It explores their psychological motivations and how they differ from previous generations in their expectations from work.
Chapter 2: The Evolution of Employee Engagement
Pages 18-40
Traces how employee engagement strategies have transformed over the decades and why a fresh approach is needed for Gen-Alpha. Emphasizes well-being, inclusion, and agility.
Chapter 3: The Digital Generation
Pages 41-61
Explores how technology—from AI to social media to gamification—has become central to Gen-Alpha’s engagement and performance at work.
Chapter 4: Designing Workplaces for Gen-Alpha
Pages 62-85
Covers workplace design strategies like hybrid models, personalization, sustainability, and interactivity that appeal to this generation’s need for flexible and inspiring environments.
Chapter 5: Communication Strategies for Engaging Gen-Alpha
Pages 86-105
Breaks down the need for transparent, visual, and real-time communication channels, including social media, AR/VR, and instant feedback systems.
Chapter 6: Motivating Gen-Alpha Employees
Pages 106-131
Discusses what truly drives Gen-Alpha — purpose, recognition, autonomy, and growth. Offers techniques to align incentives with deeper engagement.
Chapter 7: Fostering a Strong Company Culture
Pages 132-148
Shows how to align organizational values with Gen-Alpha ideals like diversity, sustainability, and collaborative leadership to build trust and loyalty.
Chapter 8: Learning and Development
Pages 149-168
Explains how to design learning ecosystems tailored to Gen-Alpha’s tech-first preferences using gamified content, mobile platforms, and personalized learning paths.
Chapter 9: Leading and Managing Gen-Alpha
Pages 169-187
Guides leaders to adopt empathetic, agile, and emotionally intelligent leadership styles that resonate with Gen-Alpha’s expectations.
Chapter 10: Measuring and Analyzing Engagement Metrics
Pages 188-212
Offers tools and KPIs to track real-time engagement, feedback, and satisfaction while aligning metrics with broader business outcomes.
Chapter 11: Overcoming Challenges in Gen-Alpha Engagement
Pages 213-229
Addresses real-world issues like generational gaps, resistance to change, remote fatigue, and digital burnout, with actionable solutions.
Chapter 12: The Future of Engagement with Gen-Alpha
Pages 230-253
Predicts upcoming trends, workplace models, and leadership transitions. Prepares readers to future-proof their organizations through adaptability and innovation.
