MODERN COMMERCE
AUTHOR(S) -
MUKTAZUR RAHMAN KAZI, Dr. SURBHI, Dr. R. BUVANESWARI, Dr. SURESH KUMAR
DOI – 10.61909/AMKEDTB112437
Genre/Subject – Commerce
Book code – AMKEDTB112437 pgs: 355
ISBN(E) – 978-93-6556-052-7
Publication date – 28/11/2024
ISBN(P) – 978-93-6556-159-3
Publication date – 05/12/2024
AUTHOR(S)
Presently working as Assistant Professor, Department of Economics, Mankachar College (affiliated to Gauhati University), and Assam (India) . Mr. Kazi has been teaching Economics at the undergraduate level for more than 16 years. He also teaches Economics to the post-graduate students under KKHSOU and GUCDOE at Mankachar College Study Centre. He has participated and presented a number of research papers in both national and international level seminars. He has also published a good number of research papers on different pertinent socio-economic and political issues in reputed national and international journals.
Dr. SURBHI
Dr. Surbhi is a Research Associate in the Marketing and Research Department at Prin. L.N. Welingkar Institute of Management Development and Research, Bengaluru, Karnataka. She holds a PhD focused on the socio-economic conditions of transsexuals in India. Her research interests include gender and sexuality studies, queer studies, feminist studies, and Organizational Behavior (OB) and Human Resources (HR), with a particular emphasis on the intersectionality of social identity and the lived experiences of marginalized groups. Surbhi’s scholarly work seeks to explore the complexities of gender, sexuality, and workplace inclusivity in contemporary Indian society, contributing to ongoing discussions in the fields of social justice and diversity management.
Dr. R. BUVANESWARI
Dr. R. Buvaneswari is a dedicated academic with a specialization in Commerce. She completed her B.Com and M.Com in Corporate Secretaryship from Pondicherry University and further pursued her M.Phil. and Ph.D. in Commerce from the same institution. She is also NET qualified in Commerce, having achieved this distinction in December 2014.
Dr. Buvaneswari has accumulated significant teaching experience over the years, having worked as an Assistant Professor at multiple institutions, including Perunthalaivar Kamarajar Arts College, Bharathidasan Government College for Women, and Avvaiyar Government College for Women. She also served as an Assistant Professor at Aksheya College of Arts and Science. Currently, Dr. Buvaneswari is employed as an Assistant Professor of Commerce at Vidhya Sagar Women’s College, where she continues to contribute to the development of students and the academic community.
Dr. SURESH KUMAR
Dr. Suresh Kumar is currently working as an Assistant Professor in the B.S. Anangpuria Institute of Law, Faridabad, Haryana. He worked as an Assistant Professor in the Swami Devi Dayal Law College Panchkula and IEC University Baddi, Himachal Pradesh. He has done Ph.D. in 2022 from Department of Laws, Punjab University Chandigarh. He has done LL.M. in 2013 from Department of Law, Kurukshetra University Kurukshetra. He has qualified UGC NET in 2012. He has done LL.B. in 2009 from Department of Law, MahrishiDayanand University, Rohtak, He has been appointed as editorial board members in many journals. He has published many research papers in MDU Law Journal, UILS Journal Panjab University, UGC Care, National, International and Referred Journals. He has published many chapters in the books. He has presented many papers in National and International Conferences/Seminars. He has published three patents in Legal Research, Election Commission, and UK E-Commerce.
ABOUT BOOK / ABSTRACT
“Modern Commerce – Trends and Practice” offers a comprehensive exploration of the evolving landscape of commerce, providing readers with valuable insights into the latest trends, technological advancements, and the impact of digital transformation on traditional business models. The book is structured into twelve informative chapters, each focusing on a specific aspect of modern commerce, making it an essential resource for business professionals, entrepreneurs, and students alike.
The first chapter takes readers through the historical evolution of commerce, tracing its journey from traditional methods to the digital age. It explores the technological breakthroughs that have revolutionized how business is conducted, highlighting key milestones and the growing influence of globalizastion on commerce. It also delves into the regulatory changes that have shaped the industry and the emergence of new markets and trends that are defining the future of commerce.
As the digital era has reshaped retail, Chapter 2 examines the profound impact of e-commerce on traditional retail, addressing consumer behavior shifts and the technology adoption that has become essential for staying competitive. It also provides case studies of successful e-commerce strategies and discusses the integration of online and offline channels to create a seamless customer experience.
Mobile commerce is the focal point of Chapter 3, where the book explores the rise of mobile shopping, mobile payment systems, and the growing importance of mobile apps and websites. The chapter discusses consumer preferences and concerns related to security and privacy while highlighting successful mobile commerce platforms.
Data analytics takes center stage in Chapter 4, with a detailed introduction to the various types of analytics—descriptive, predictive, and prescriptive—and how businesses can leverage these insights for better decision-making. It addresses the challenges and ethical considerations associated with data use while showcasing case studies of data analytics applications in modern commerce.
Social media’s transformative effect on commerce is explored in Chapter 5, covering social media marketing strategies, influencer marketing, and the role of user-generated content. The chapter also looks at measuring social media return on investment (ROI) and how businesses can handle social media crises.
Chapter 6 explores the concept of omnichannel retailing, focusing on how businesses are integrating online and offline channels to enhance the customer journey. The chapter outlines the challenges in implementing omnichannel strategies and how businesses can measure success in this area.
The growing role of artificial intelligence (AI) in commerce is discussed in Chapter 7, covering AI applications in e-commerce, from chatbots to AI-driven personalization. The chapter also examines the ethical and privacy considerations surrounding AI and its future impact on the industry.
Supply chain management and logistics innovations are highlighted in Chapter 8, where the book explores the role of technology in transforming supply chains, including innovations in logistics, real-time tracking, and inventory management. The chapter also addresses the challenges posed by globalization.
The evolution of payment systems and financial technologies is the subject of Chapter 9, which covers traditional vs. modern payment methods, the rise of FinTech, and blockchain technology. The chapter discusses security and fraud prevention and examines the regulatory environment surrounding payment technologies.
In Chapter 10, customer experience and relationship management take center stage, emphasizing strategies for improving customer satisfaction, using CRM systems, and personalizing services to meet customer expectations. The chapter also highlights case studies of businesses excelling in customer service.
The legal and ethical considerations of modern commerce are explored in Chapter 11, with a focus on data privacy laws, intellectual property rights, and ethical marketing practices. The chapter also examines the risks businesses face and how they can manage compliance and legal challenges.
Finally, Chapter 12 looks ahead to the future of commerce, exploring emerging trends, technological innovations, and sustainability practices. The chapter offers predictions for future market dynamics, making it an essential read for those looking to stay ahead in the ever-changing world of modern commerce.
“Modern Commerce – Trends and Practice” serves as a timely and authoritative guide to understanding the forces shaping contemporary business, offering practical insights and case studies that illustrate how businesses can thrive in a digital-first economy.
