{"id":10769,"date":"2024-11-28T10:47:26","date_gmt":"2024-11-28T10:47:26","guid":{"rendered":"https:\/\/amkcorp.in\/?page_id=10769"},"modified":"2025-02-27T06:01:57","modified_gmt":"2025-02-27T06:01:57","slug":"modern-commerce-2","status":"publish","type":"page","link":"https:\/\/amkcorp.in\/index.php\/books\/modern-commerce-2\/","title":{"rendered":"MODERN COMMERCE"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"10769\" class=\"elementor elementor-10769\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-65023897 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"65023897\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-16266039\" data-id=\"16266039\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4ade135a elementor-widget elementor-widget-image\" data-id=\"4ade135a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"960\" height=\"480\" src=\"https:\/\/amkcorp.in\/wp-content\/uploads\/2023\/05\/AMKCORP-ACADEMICS-LOGO-PNG-1024x512.png\" class=\"attachment-large size-large wp-image-7165\" alt=\"\" srcset=\"https:\/\/amkcorp.in\/wp-content\/uploads\/2023\/05\/AMKCORP-ACADEMICS-LOGO-PNG-1024x512.png 1024w, https:\/\/amkcorp.in\/wp-content\/uploads\/2023\/05\/AMKCORP-ACADEMICS-LOGO-PNG-300x150.png 300w, https:\/\/amkcorp.in\/wp-content\/uploads\/2023\/05\/AMKCORP-ACADEMICS-LOGO-PNG-768x384.png 768w, https:\/\/amkcorp.in\/wp-content\/uploads\/2023\/05\/AMKCORP-ACADEMICS-LOGO-PNG.png 1250w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6ccae87a\" data-id=\"6ccae87a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-183f9260 wpr-main-menu-align--laptopleft wpr-main-menu-align--tabletleft wpr-main-menu-align--mobileleft wpr-pointer-underline wpr-pointer-line-fx wpr-pointer-fx-fade wpr-sub-icon-caret-down wpr-sub-menu-fx-fade wpr-nav-menu-bp-mobile wpr-mobile-menu-full-width wpr-mobile-menu-item-align-center wpr-mobile-toggle-v1 wpr-sub-divider-yes wpr-mobile-divider-yes elementor-widget elementor-widget-wpr-nav-menu\" data-id=\"183f9260\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;menu_layout&quot;:&quot;horizontal&quot;}\" data-widget_type=\"wpr-nav-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<nav class=\"wpr-nav-menu-container wpr-nav-menu-horizontal\" data-trigger=\"hover\" data-consider-header=\"\" data-scroll-speed=\"500\"><ul id=\"menu-1-183f9260\" class=\"wpr-nav-menu\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-9032\"><a href=\"https:\/\/amkcorp.in\/index.php\/books\/\" class=\"wpr-menu-item wpr-pointer-item\">BOOKS<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-5358\"><a aria-haspopup=\"true\" aria-expanded=\"false\" href=\"https:\/\/amkcorp.in\/index.php\/books\/chapters\/\" class=\"wpr-menu-item wpr-pointer-item\">CHAPTERS<i class=\"wpr-sub-icon fas\" aria-hidden=\"true\"><\/i><\/a>\n<ul class=\"sub-menu wpr-sub-menu\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-5374\"><a href=\"https:\/\/amkcorp.in\/index.php\/books\/call-for-chapters\/\" class=\"wpr-sub-menu-item\">CALL FOR CHAPTERS<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-11347\"><a href=\"https:\/\/amkcorp.in\/index.php\/books\/upcoming-titles-academics\/\" class=\"wpr-sub-menu-item\">UPCOMING TITLES (ACADEMICS)<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-5363\"><a aria-haspopup=\"true\" aria-expanded=\"false\" href=\"https:\/\/amkcorp.in\/index.php\/books\/for-editors\/\" class=\"wpr-menu-item wpr-pointer-item\">FOR EDITORS<i class=\"wpr-sub-icon fas\" aria-hidden=\"true\"><\/i><\/a>\n<ul class=\"sub-menu wpr-sub-menu\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-5113\"><a href=\"https:\/\/amkcorp.in\/index.php\/books\/propose-book\/\" class=\"wpr-sub-menu-item\">PROPOSE A BOOK<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-4804\"><a href=\"https:\/\/amkcorp.in\/index.php\/books\/pricing\/\" class=\"wpr-menu-item wpr-pointer-item\">PRICING<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-4129\"><a href=\"https:\/\/amkcorp.in\/index.php\/books\/submit-book-chapter\/\" class=\"wpr-menu-item wpr-pointer-item\">SUBMIT BOOK\/CHAPTER<\/a><\/li>\n<\/ul><\/nav><nav class=\"wpr-mobile-nav-menu-container\"><div class=\"wpr-mobile-toggle-wrap\"><div class=\"wpr-mobile-toggle\"><span class=\"wpr-mobile-toggle-line\"><\/span><span class=\"wpr-mobile-toggle-line\"><\/span><span class=\"wpr-mobile-toggle-line\"><\/span><\/div><\/div><ul id=\"mobile-menu-2-183f9260\" class=\"wpr-mobile-nav-menu\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-9032\"><a href=\"https:\/\/amkcorp.in\/index.php\/books\/\" class=\"wpr-mobile-menu-item\">BOOKS<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-5358\"><a href=\"https:\/\/amkcorp.in\/index.php\/books\/chapters\/\" class=\"wpr-mobile-menu-item\">CHAPTERS<\/a>\n<ul class=\"sub-menu wpr-sub-menu\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-5374\"><a href=\"https:\/\/amkcorp.in\/index.php\/books\/call-for-chapters\/\" class=\"wpr-mobile-sub-menu-item\">CALL FOR CHAPTERS<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-11347\"><a href=\"https:\/\/amkcorp.in\/index.php\/books\/upcoming-titles-academics\/\" class=\"wpr-mobile-sub-menu-item\">UPCOMING TITLES (ACADEMICS)<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-5363\"><a href=\"https:\/\/amkcorp.in\/index.php\/books\/for-editors\/\" class=\"wpr-mobile-menu-item\">FOR EDITORS<\/a>\n<ul class=\"sub-menu wpr-sub-menu\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-5113\"><a href=\"https:\/\/amkcorp.in\/index.php\/books\/propose-book\/\" class=\"wpr-mobile-sub-menu-item\">PROPOSE A BOOK<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-4804\"><a href=\"https:\/\/amkcorp.in\/index.php\/books\/pricing\/\" class=\"wpr-mobile-menu-item\">PRICING<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-4129\"><a href=\"https:\/\/amkcorp.in\/index.php\/books\/submit-book-chapter\/\" class=\"wpr-mobile-menu-item\">SUBMIT BOOK\/CHAPTER<\/a><\/li>\n<\/ul><\/nav>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-694f5fd4 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"694f5fd4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-25a5e946\" data-id=\"25a5e946\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-63ceaa37 elementor-widget elementor-widget-spacer\" data-id=\"63ceaa37\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5aa12442 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"5aa12442\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-fb44e05\" data-id=\"fb44e05\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b75b772 elementor-widget-laptop__width-initial elementor-widget elementor-widget-image\" data-id=\"b75b772\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"1200\" src=\"https:\/\/amkcorp.in\/wp-content\/uploads\/2024\/11\/MODERN-COMMERCE.jpg\" class=\"attachment-full size-full wp-image-10764\" alt=\"\" srcset=\"https:\/\/amkcorp.in\/wp-content\/uploads\/2024\/11\/MODERN-COMMERCE.jpg 768w, https:\/\/amkcorp.in\/wp-content\/uploads\/2024\/11\/MODERN-COMMERCE-192x300.jpg 192w, https:\/\/amkcorp.in\/wp-content\/uploads\/2024\/11\/MODERN-COMMERCE-655x1024.jpg 655w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-c155a93 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"c155a93\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-14 elementor-inner-column elementor-element elementor-element-4e68dedc\" data-id=\"4e68dedc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-426974bd elementor-widget elementor-widget-image\" data-id=\"426974bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"252\" height=\"114\" src=\"https:\/\/amkcorp.in\/wp-content\/uploads\/2025\/02\/MC.png\" class=\"attachment-large size-large wp-image-11016\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-14 elementor-inner-column elementor-element elementor-element-e539fb5\" data-id=\"e539fb5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-14 elementor-inner-column elementor-element elementor-element-7ed2bc65\" data-id=\"7ed2bc65\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-14 elementor-inner-column elementor-element elementor-element-321dc656\" data-id=\"321dc656\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-68b5a6a5 elementor-widget elementor-widget-heading\" data-id=\"68b5a6a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u20b9 799.00<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-14 elementor-inner-column elementor-element elementor-element-20f26e48\" data-id=\"20f26e48\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a31cbf elementor-widget elementor-widget-heading\" data-id=\"3a31cbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">$ 60.00<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-14 elementor-inner-column elementor-element elementor-element-45e887ed\" data-id=\"45e887ed\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-58c2f02b elementor-widget-laptop__width-initial elementor-widget elementor-widget-heading\" data-id=\"58c2f02b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/store.amkcorp.in\/index.php\/product\/modern-commerce\/\" target=\"_blank\">ORDER PRINT<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-14 elementor-inner-column elementor-element elementor-element-a7d621b\" data-id=\"a7d621b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-22e49946 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"22e49946\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-inner-column elementor-element elementor-element-195576db\" data-id=\"195576db\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3fed46f0 elementor-widget elementor-widget-image\" data-id=\"3fed46f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/search.crossref.org\/search\/works?q=10.61909%2FAMKEDTB112437&#038;from_ui=yes\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"166\" src=\"https:\/\/amkcorp.in\/wp-content\/uploads\/2024\/01\/Crossref.png\" class=\"attachment-large size-large wp-image-6693\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-inner-column elementor-element elementor-element-24cab4c0\" data-id=\"24cab4c0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-inner-column elementor-element elementor-element-ab57ba1\" data-id=\"ab57ba1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-inner-column elementor-element elementor-element-b97754e\" data-id=\"b97754e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-inner-column elementor-element elementor-element-22939459\" data-id=\"22939459\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-inner-column elementor-element elementor-element-66bf711\" data-id=\"66bf711\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-10642549\" data-id=\"10642549\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3bfc6f0f elementor-widget elementor-widget-heading\" data-id=\"3bfc6f0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">MODERN COMMERCE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55a4b678 elementor-widget elementor-widget-heading\" data-id=\"55a4b678\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">AUTHOR(S) - <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5bce5fca elementor-widget-laptop__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"5bce5fca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>MUKTAZUR RAHMAN KAZI, Dr. SURBHI, Dr. R. BUVANESWARI, Dr. SURESH KUMAR<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45ef7369 elementor-widget-laptop__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"45ef7369\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>DOI &#8211; 10.61909\/AMKEDTB112437<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10b0f3d9 elementor-widget elementor-widget-text-editor\" data-id=\"10b0f3d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Genre\/Subject &#8211; Commerce<\/p><p>Book code &#8211; AMKEDTB112437\u00a0 \u00a0 pgs: 355<\/p><p>ISBN(E) &#8211; 978-93-6556-052-7<\/p><p>Publication date &#8211; 28\/11\/2024<\/p><p>ISBN(P) &#8211; 978-93-6556-159-3<\/p><p>Publication date &#8211; 05\/12\/2024<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-72c42f50 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"72c42f50\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4cfcc115\" data-id=\"4cfcc115\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7174e489 elementor-widget elementor-widget-heading\" data-id=\"7174e489\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">AUTHOR(S)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1c0bd160 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"1c0bd160\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-7478b23e\" data-id=\"7478b23e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ba6b089 elementor-widget elementor-widget-image\" data-id=\"ba6b089\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"256\" height=\"300\" src=\"https:\/\/amkcorp.in\/wp-content\/uploads\/2024\/05\/MUKTAZUR-RAHMAN-KAZI-256x300.png\" class=\"attachment-medium size-medium wp-image-8169\" alt=\"\" srcset=\"https:\/\/amkcorp.in\/wp-content\/uploads\/2024\/05\/MUKTAZUR-RAHMAN-KAZI-256x300.png 256w, https:\/\/amkcorp.in\/wp-content\/uploads\/2024\/05\/MUKTAZUR-RAHMAN-KAZI.png 398w\" sizes=\"(max-width: 256px) 100vw, 256px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-306e15c1\" data-id=\"306e15c1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7afc0597 elementor-widget elementor-widget-text-editor\" data-id=\"7afc0597\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Presently working as Assistant Professor, Department of Economics, Mankachar College (affiliated to Gauhati University), and Assam (India) . Mr. Kazi has been teaching Economics at the undergraduate level for more than 16 years. He also teaches Economics to the post-graduate students under KKHSOU and GUCDOE at Mankachar College Study Centre. He has participated and presented a number of research papers in both national and international level seminars. He has also published a good number of research papers on different pertinent socio-economic and political issues in reputed national and international journals.<\/strong><\/p>\n<p><strong>\u00a0<a href=\"https:\/\/orcid.org\/0000-0002-2768-7194\" target=\"_blank\" rel=\"noopener\">https:\/\/orcid.org\/0000-0002-2768-7194<\/a><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3be6d83 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"3be6d83\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-77888bba\" data-id=\"77888bba\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5b6a2ed9 elementor-widget elementor-widget-image\" data-id=\"5b6a2ed9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"295\" src=\"https:\/\/amkcorp.in\/wp-content\/uploads\/2024\/11\/Dr-.-Surbhi-300x295.jpg\" class=\"attachment-medium size-medium wp-image-10770\" alt=\"\" srcset=\"https:\/\/amkcorp.in\/wp-content\/uploads\/2024\/11\/Dr-.-Surbhi-300x295.jpg 300w, https:\/\/amkcorp.in\/wp-content\/uploads\/2024\/11\/Dr-.-Surbhi-1024x1008.jpg 1024w, https:\/\/amkcorp.in\/wp-content\/uploads\/2024\/11\/Dr-.-Surbhi-768x756.jpg 768w, https:\/\/amkcorp.in\/wp-content\/uploads\/2024\/11\/Dr-.-Surbhi.jpg 1081w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-75cae48e\" data-id=\"75cae48e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-47b3dd7f elementor-widget elementor-widget-heading\" data-id=\"47b3dd7f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Dr. SURBHI<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3fe41175 elementor-widget elementor-widget-text-editor\" data-id=\"3fe41175\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Dr. Surbhi is a Research Associate in the Marketing and Research Department at Prin. L.N. Welingkar Institute of Management Development and Research, Bengaluru, Karnataka. She holds a PhD focused on the socio-economic conditions of transsexuals in India. Her research interests include gender and sexuality studies, queer studies, feminist studies, and Organizational Behavior (OB) and Human Resources (HR), with a particular emphasis on the intersectionality of social identity and the lived experiences of marginalized groups. Surbhi\u2019s scholarly work seeks to explore the complexities of gender, sexuality, and workplace inclusivity in contemporary Indian society, contributing to ongoing discussions in the fields of social justice and diversity management.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-64fcf13 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"64fcf13\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-0e9e880\" data-id=\"0e9e880\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7509ca3 elementor-widget elementor-widget-image\" data-id=\"7509ca3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"225\" height=\"300\" src=\"https:\/\/amkcorp.in\/wp-content\/uploads\/2024\/11\/Dr.-Buvaneshwari-225x300.jpg\" class=\"attachment-medium size-medium wp-image-10771\" alt=\"\" srcset=\"https:\/\/amkcorp.in\/wp-content\/uploads\/2024\/11\/Dr.-Buvaneshwari-225x300.jpg 225w, https:\/\/amkcorp.in\/wp-content\/uploads\/2024\/11\/Dr.-Buvaneshwari-768x1024.jpg 768w, https:\/\/amkcorp.in\/wp-content\/uploads\/2024\/11\/Dr.-Buvaneshwari.jpg 960w\" sizes=\"(max-width: 225px) 100vw, 225px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-61bb7c3\" data-id=\"61bb7c3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-735444c elementor-widget elementor-widget-heading\" data-id=\"735444c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Dr. R. BUVANESWARI<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-232f266 elementor-widget elementor-widget-text-editor\" data-id=\"232f266\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Dr. R. Buvaneswari is a dedicated academic with a specialization in Commerce. She completed her B.Com and M.Com in Corporate Secretaryship from Pondicherry University and further pursued her M.Phil. and Ph.D. in Commerce from the same institution. She is also NET qualified in Commerce, having achieved this distinction in December 2014.<\/strong><\/p>\n<p><strong>Dr. Buvaneswari has accumulated significant teaching experience over the years, having worked as an Assistant Professor at multiple institutions, including Perunthalaivar Kamarajar Arts College, Bharathidasan Government College for Women, and Avvaiyar Government College for Women. She also served as an Assistant Professor at Aksheya College of Arts and Science. Currently, Dr. Buvaneswari is employed as an Assistant Professor of Commerce at Vidhya Sagar Women&#8217;s College, where she continues to contribute to the development of students and the academic\u00a0community.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9ab100b elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"9ab100b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-a128f9b\" data-id=\"a128f9b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-41e580f elementor-widget elementor-widget-image\" data-id=\"41e580f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"237\" height=\"300\" src=\"https:\/\/amkcorp.in\/wp-content\/uploads\/2024\/10\/Dr.-Suresh-Auth-237x300.jpg\" class=\"attachment-medium size-medium wp-image-10663\" alt=\"\" srcset=\"https:\/\/amkcorp.in\/wp-content\/uploads\/2024\/10\/Dr.-Suresh-Auth-237x300.jpg 237w, https:\/\/amkcorp.in\/wp-content\/uploads\/2024\/10\/Dr.-Suresh-Auth.jpg 734w\" sizes=\"(max-width: 237px) 100vw, 237px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-548c736\" data-id=\"548c736\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2855a67 elementor-widget elementor-widget-heading\" data-id=\"2855a67\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Dr. SURESH KUMAR<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa3827a elementor-widget elementor-widget-text-editor\" data-id=\"aa3827a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Dr. Suresh Kumar\u00a0is currently working as an Assistant Professor in the B.S. Anangpuria Institute of Law, Faridabad, Haryana. He worked as an Assistant Professor in the Swami Devi Dayal Law College Panchkula and IEC University Baddi, Himachal Pradesh.\u00a0 He has done Ph.D. in 2022 from Department of Laws, Punjab University Chandigarh. He has done LL.M. in 2013 from Department of Law, Kurukshetra University Kurukshetra. He has qualified UGC NET in 2012. He has done LL.B. in 2009 from Department of Law, MahrishiDayanand University, Rohtak, He has been appointed as editorial board members in many journals.\u00a0 He has published many research papers in MDU Law Journal, UILS Journal Panjab University, UGC Care, National, International and Referred Journals. He has published many chapters in the books. He has presented many papers in National and International Conferences\/Seminars. He has published three patents in Legal Research, Election Commission, and UK E-Commerce.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5d9a78e4 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"5d9a78e4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4aecdf0\" data-id=\"4aecdf0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6b1029d7 elementor-widget elementor-widget-heading\" data-id=\"6b1029d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">ABOUT BOOK \/ ABSTRACT<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2931a9e2 elementor-widget elementor-widget-text-editor\" data-id=\"2931a9e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>&#8220;Modern Commerce &#8211; Trends and Practice&#8221; offers a comprehensive exploration of the evolving landscape of commerce, providing readers with valuable insights into the latest trends, technological advancements, and the impact of digital transformation on traditional business models. The book is structured into twelve informative chapters, each focusing on a specific aspect of modern commerce, making it an essential resource for business professionals, entrepreneurs, and students alike.<\/p><p>The first chapter takes readers through the historical evolution of commerce, tracing its journey from traditional methods to the digital age. It explores the technological breakthroughs that have revolutionized how business is conducted, highlighting key milestones and the growing influence of globalizastion on commerce. It also delves into the regulatory changes that have shaped the industry and the emergence of new markets and trends that are defining the future of commerce.<\/p><p>As the digital era has reshaped retail, Chapter 2 examines the profound impact of e-commerce on traditional retail, addressing consumer behavior shifts and the technology adoption that has become essential for staying competitive. It also provides case studies of successful e-commerce strategies and discusses the integration of online and offline channels to create a seamless customer experience.<\/p><p>Mobile commerce is the focal point of Chapter 3, where the book explores the rise of mobile shopping, mobile payment systems, and the growing importance of mobile apps and websites. The chapter discusses consumer preferences and concerns related to security and privacy while highlighting successful mobile commerce platforms.<\/p><p>Data analytics takes center stage in Chapter 4, with a detailed introduction to the various types of analytics\u2014descriptive, predictive, and prescriptive\u2014and how businesses can leverage these insights for better decision-making. It addresses the challenges and ethical considerations associated with data use while showcasing case studies of data analytics applications in modern commerce.<\/p><p>Social media&#8217;s transformative effect on commerce is explored in Chapter 5, covering social media marketing strategies, influencer marketing, and the role of user-generated content. The chapter also looks at measuring social media return on investment (ROI) and how businesses can handle social media crises.<\/p><p>Chapter 6 explores the concept of omnichannel retailing, focusing on how businesses are integrating online and offline channels to enhance the customer journey. The chapter outlines the challenges in implementing omnichannel strategies and how businesses can measure success in this area.<\/p><p>The growing role of artificial intelligence (AI) in commerce is discussed in Chapter 7, covering AI applications in e-commerce, from chatbots to AI-driven personalization. The chapter also examines the ethical and privacy considerations surrounding AI and its future impact on the industry.<\/p><p>Supply chain management and logistics innovations are highlighted in Chapter 8, where the book explores the role of technology in transforming supply chains, including innovations in logistics, real-time tracking, and inventory management. The chapter also addresses the challenges posed by globalization.<\/p><p>The evolution of payment systems and financial technologies is the subject of Chapter 9, which covers traditional vs. modern payment methods, the rise of FinTech, and blockchain technology. The chapter discusses security and fraud prevention and examines the regulatory environment surrounding payment technologies.<\/p><p>In Chapter 10, customer experience and relationship management take center stage, emphasizing strategies for improving customer satisfaction, using CRM systems, and personalizing services to meet customer expectations. The chapter also highlights case studies of businesses excelling in customer service.<\/p><p>The legal and ethical considerations of modern commerce are explored in Chapter 11, with a focus on data privacy laws, intellectual property rights, and ethical marketing practices. The chapter also examines the risks businesses face and how they can manage compliance and legal challenges.<\/p><p>Finally, Chapter 12 looks ahead to the future of commerce, exploring emerging trends, technological innovations, and sustainability practices. The chapter offers predictions for future market dynamics, making it an essential read for those looking to stay ahead in the ever-changing world of modern commerce.<\/p><p>&#8220;Modern Commerce &#8211; Trends and Practice&#8221; serves as a timely and authoritative guide to understanding the forces shaping contemporary business, offering practical insights and case studies that illustrate how businesses can thrive in a digital-first economy.<\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>BOOKS CHAPTERS CALL FOR CHAPTERS FOR EDITORS PROPOSE A BOOK PRICING SUBMIT BOOK\/CHAPTER BOOKS CHAPTERS CALL FOR CHAPTERS FOR EDITORS PROPOSE A BOOK PRICING SUBMIT BOOK\/CHAPTER \u20b9 799.00 $ 60.00 ORDER PRINT MODERN COMMERCE AUTHOR(S) &#8211; MUKTAZUR RAHMAN KAZI, Dr. SURBHI, Dr. R. BUVANESWARI, Dr. SURESH KUMAR DOI &#8211; 10.61909\/AMKEDTB112437 Genre\/Subject &#8211; Commerce Book code &#8211; AMKEDTB112437\u00a0 \u00a0 pgs: 355 ISBN(E) &#8211; 978-93-6556-052-7 Publication date &#8211; 28\/11\/2024 ISBN(P) &#8211; 978-93-6556-159-3 Publication date &#8211; 05\/12\/2024 AUTHOR(S) Presently working as Assistant Professor, Department of Economics, Mankachar College (affiliated to Gauhati University), and Assam (India) . Mr. Kazi has been teaching Economics at the undergraduate level for more than 16 years. He also teaches Economics to the post-graduate students under KKHSOU and GUCDOE at Mankachar College Study Centre. He has participated and presented a number of research papers in both national and international level seminars. He has also published a good number of research papers on different pertinent socio-economic and political issues in reputed national and international journals. \u00a0https:\/\/orcid.org\/0000-0002-2768-7194 Dr. SURBHI Dr. Surbhi is a Research Associate in the Marketing and Research Department at Prin. L.N. Welingkar Institute of Management Development and Research, Bengaluru, Karnataka. She holds a PhD focused on the socio-economic conditions of transsexuals in India. Her research interests include gender and sexuality studies, queer studies, feminist studies, and Organizational Behavior (OB) and Human Resources (HR), with a particular emphasis on the intersectionality of social identity and the lived experiences of marginalized groups. Surbhi\u2019s scholarly work seeks to explore the complexities of gender, sexuality, and workplace inclusivity in contemporary Indian society, contributing to ongoing discussions in the fields of social justice and diversity management. Dr. R. BUVANESWARI Dr. R. Buvaneswari is a dedicated academic with a specialization in Commerce. She completed her B.Com and M.Com in Corporate Secretaryship from Pondicherry University and further pursued her M.Phil. and Ph.D. in Commerce from the same institution. She is also NET qualified in Commerce, having achieved this distinction in December 2014. Dr. Buvaneswari has accumulated significant teaching experience over the years, having worked as an Assistant Professor at multiple institutions, including Perunthalaivar Kamarajar Arts College, Bharathidasan Government College for Women, and Avvaiyar Government College for Women. She also served as an Assistant Professor at Aksheya College of Arts and Science. Currently, Dr. Buvaneswari is employed as an Assistant Professor of Commerce at Vidhya Sagar Women&#8217;s College, where she continues to contribute to the development of students and the academic\u00a0community. Dr. SURESH KUMAR Dr. Suresh Kumar\u00a0is currently working as an Assistant Professor in the B.S. Anangpuria Institute of Law, Faridabad, Haryana. He worked as an Assistant Professor in the Swami Devi Dayal Law College Panchkula and IEC University Baddi, Himachal Pradesh.\u00a0 He has done Ph.D. in 2022 from Department of Laws, Punjab University Chandigarh. He has done LL.M. in 2013 from Department of Law, Kurukshetra University Kurukshetra. He has qualified UGC NET in 2012. He has done LL.B. in 2009 from Department of Law, MahrishiDayanand University, Rohtak, He has been appointed as editorial board members in many journals.\u00a0 He has published many research papers in MDU Law Journal, UILS Journal Panjab University, UGC Care, National, International and Referred Journals. He has published many chapters in the books. He has presented many papers in National and International Conferences\/Seminars. He has published three patents in Legal Research, Election Commission, and UK E-Commerce. ABOUT BOOK \/ ABSTRACT &#8220;Modern Commerce &#8211; Trends and Practice&#8221; offers a comprehensive exploration of the evolving landscape of commerce, providing readers with valuable insights into the latest trends, technological advancements, and the impact of digital transformation on traditional business models. The book is structured into twelve informative chapters, each focusing on a specific aspect of modern commerce, making it an essential resource for business professionals, entrepreneurs, and students alike. The first chapter takes readers through the historical evolution of commerce, tracing its journey from traditional methods to the digital age. It explores the technological breakthroughs that have revolutionized how business is conducted, highlighting key milestones and the growing influence of globalizastion on commerce. It also delves into the regulatory changes that have shaped the industry and the emergence of new markets and trends that are defining the future of commerce. As the digital era has reshaped retail, Chapter 2 examines the profound impact of e-commerce on traditional retail, addressing consumer behavior shifts and the technology adoption that has become essential for staying competitive. It also provides case studies of successful e-commerce strategies and discusses the integration of online and offline channels to create a seamless customer experience. Mobile commerce is the focal point of Chapter 3, where the book explores the rise of mobile shopping, mobile payment systems, and the growing importance of mobile apps and websites. The chapter discusses consumer preferences and concerns related to security and privacy while highlighting successful mobile commerce platforms. Data analytics takes center stage in Chapter 4, with a detailed introduction to the various types of analytics\u2014descriptive, predictive, and prescriptive\u2014and how businesses can leverage these insights for better decision-making. It addresses the challenges and ethical considerations associated with data use while showcasing case studies of data analytics applications in modern commerce. Social media&#8217;s transformative effect on commerce is explored in Chapter 5, covering social media marketing strategies, influencer marketing, and the role of user-generated content. The chapter also looks at measuring social media return on investment (ROI) and how businesses can handle social media crises. Chapter 6 explores the concept of omnichannel retailing, focusing on how businesses are integrating online and offline channels to enhance the customer journey. The chapter outlines the challenges in implementing omnichannel strategies and how businesses can measure success in this area. The growing role of artificial intelligence (AI) in commerce is discussed in Chapter 7, covering AI applications in e-commerce, from chatbots to AI-driven personalization. The chapter also examines the ethical and privacy considerations surrounding AI and its future impact on the industry. Supply chain management and logistics innovations are highlighted in Chapter 8, where the book explores the role of technology<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":1681,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_joinchat":[],"footnotes":""},"class_list":["post-10769","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/amkcorp.in\/index.php\/wp-json\/wp\/v2\/pages\/10769","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/amkcorp.in\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/amkcorp.in\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/amkcorp.in\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/amkcorp.in\/index.php\/wp-json\/wp\/v2\/comments?post=10769"}],"version-history":[{"count":45,"href":"https:\/\/amkcorp.in\/index.php\/wp-json\/wp\/v2\/pages\/10769\/revisions"}],"predecessor-version":[{"id":11019,"href":"https:\/\/amkcorp.in\/index.php\/wp-json\/wp\/v2\/pages\/10769\/revisions\/11019"}],"up":[{"embeddable":true,"href":"https:\/\/amkcorp.in\/index.php\/wp-json\/wp\/v2\/pages\/1681"}],"wp:attachment":[{"href":"https:\/\/amkcorp.in\/index.php\/wp-json\/wp\/v2\/media?parent=10769"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}