{"id":12931,"date":"2025-12-16T16:42:28","date_gmt":"2025-12-16T11:12:28","guid":{"rendered":"https:\/\/amkcorp.in\/?page_id=12931"},"modified":"2026-04-10T17:02:45","modified_gmt":"2026-04-10T11:32:45","slug":"ariths","status":"publish","type":"page","link":"https:\/\/amkcorp.in\/index.php\/books\/ariths\/","title":{"rendered":"APPLIED RESEARCH IN TOURISM &amp; HOSPITALITY STUDIES"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"12931\" class=\"elementor elementor-12931\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-694f5fd4 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"694f5fd4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-25a5e946\" data-id=\"25a5e946\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-63ceaa37 elementor-widget elementor-widget-spacer\" data-id=\"63ceaa37\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-526ed99a elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"526ed99a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2661928d\" data-id=\"2661928d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5f6be780 elementor-widget-mobile__width-initial elementor-widget elementor-widget-image\" data-id=\"5f6be780\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"481\" height=\"502\" src=\"https:\/\/amkcorp.in\/wp-content\/uploads\/2025\/05\/AA-web-Cropped-Resized.png\" class=\"attachment-large size-large wp-image-11105\" alt=\"\" srcset=\"https:\/\/amkcorp.in\/wp-content\/uploads\/2025\/05\/AA-web-Cropped-Resized.png 481w, https:\/\/amkcorp.in\/wp-content\/uploads\/2025\/05\/AA-web-Cropped-Resized-287x300.png 287w\" sizes=\"(max-width: 481px) 100vw, 481px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1c344058\" data-id=\"1c344058\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-57315736 wpr-main-menu-align--laptopleft wpr-main-menu-align--tabletleft wpr-main-menu-align--mobileleft wpr-pointer-underline wpr-pointer-line-fx wpr-pointer-fx-fade wpr-sub-icon-caret-down wpr-sub-menu-fx-fade wpr-nav-menu-bp-mobile wpr-mobile-menu-full-width wpr-mobile-menu-item-align-center wpr-mobile-toggle-v1 wpr-sub-divider-yes wpr-mobile-divider-yes elementor-widget elementor-widget-wpr-nav-menu\" data-id=\"57315736\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;menu_layout&quot;:&quot;horizontal&quot;}\" data-widget_type=\"wpr-nav-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<nav class=\"wpr-nav-menu-container wpr-nav-menu-horizontal\" data-trigger=\"hover\" data-consider-header=\"\" data-scroll-speed=\"500\"><ul id=\"menu-1-57315736\" class=\"wpr-nav-menu\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-9032\"><a href=\"https:\/\/amkcorp.in\/index.php\/books\/\" class=\"wpr-menu-item wpr-pointer-item\">BOOKS<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-5358\"><a aria-haspopup=\"true\" aria-expanded=\"false\" href=\"https:\/\/amkcorp.in\/index.php\/books\/chapters\/\" class=\"wpr-menu-item wpr-pointer-item\">CHAPTERS<i class=\"wpr-sub-icon fas\" aria-hidden=\"true\"><\/i><\/a>\n<ul class=\"sub-menu wpr-sub-menu\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-5374\"><a href=\"https:\/\/amkcorp.in\/index.php\/books\/call-for-chapters\/\" class=\"wpr-sub-menu-item\">CALL FOR CHAPTERS<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-11347\"><a href=\"https:\/\/amkcorp.in\/index.php\/books\/upcoming-titles-academics\/\" class=\"wpr-sub-menu-item\">UPCOMING TITLES (ACADEMICS)<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-5363\"><a aria-haspopup=\"true\" aria-expanded=\"false\" href=\"https:\/\/amkcorp.in\/index.php\/books\/for-editors\/\" class=\"wpr-menu-item wpr-pointer-item\">FOR EDITORS<i class=\"wpr-sub-icon fas\" aria-hidden=\"true\"><\/i><\/a>\n<ul class=\"sub-menu wpr-sub-menu\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-5113\"><a href=\"https:\/\/amkcorp.in\/index.php\/books\/propose-book\/\" class=\"wpr-sub-menu-item\">PROPOSE A BOOK<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-4804\"><a href=\"https:\/\/amkcorp.in\/index.php\/books\/pricing\/\" class=\"wpr-menu-item wpr-pointer-item\">PRICING<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-4129\"><a href=\"https:\/\/amkcorp.in\/index.php\/books\/submit-book-chapter\/\" class=\"wpr-menu-item wpr-pointer-item\">SUBMIT BOOK\/CHAPTER<\/a><\/li>\n<\/ul><\/nav><nav class=\"wpr-mobile-nav-menu-container\"><div class=\"wpr-mobile-toggle-wrap\"><div class=\"wpr-mobile-toggle\"><span class=\"wpr-mobile-toggle-line\"><\/span><span class=\"wpr-mobile-toggle-line\"><\/span><span class=\"wpr-mobile-toggle-line\"><\/span><\/div><\/div><ul id=\"mobile-menu-2-57315736\" class=\"wpr-mobile-nav-menu\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-9032\"><a href=\"https:\/\/amkcorp.in\/index.php\/books\/\" class=\"wpr-mobile-menu-item\">BOOKS<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-5358\"><a href=\"https:\/\/amkcorp.in\/index.php\/books\/chapters\/\" class=\"wpr-mobile-menu-item\">CHAPTERS<\/a>\n<ul class=\"sub-menu wpr-sub-menu\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-5374\"><a href=\"https:\/\/amkcorp.in\/index.php\/books\/call-for-chapters\/\" class=\"wpr-mobile-sub-menu-item\">CALL FOR CHAPTERS<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-11347\"><a href=\"https:\/\/amkcorp.in\/index.php\/books\/upcoming-titles-academics\/\" class=\"wpr-mobile-sub-menu-item\">UPCOMING TITLES (ACADEMICS)<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-5363\"><a href=\"https:\/\/amkcorp.in\/index.php\/books\/for-editors\/\" class=\"wpr-mobile-menu-item\">FOR EDITORS<\/a>\n<ul class=\"sub-menu wpr-sub-menu\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-5113\"><a href=\"https:\/\/amkcorp.in\/index.php\/books\/propose-book\/\" class=\"wpr-mobile-sub-menu-item\">PROPOSE A BOOK<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-4804\"><a href=\"https:\/\/amkcorp.in\/index.php\/books\/pricing\/\" class=\"wpr-mobile-menu-item\">PRICING<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-4129\"><a href=\"https:\/\/amkcorp.in\/index.php\/books\/submit-book-chapter\/\" class=\"wpr-mobile-menu-item\">SUBMIT BOOK\/CHAPTER<\/a><\/li>\n<\/ul><\/nav>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5aa12442 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"5aa12442\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-fb44e05\" data-id=\"fb44e05\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b75b772 elementor-widget-laptop__width-initial elementor-widget elementor-widget-image\" data-id=\"b75b772\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1414\" height=\"2000\" src=\"https:\/\/amkcorp.in\/wp-content\/uploads\/2025\/12\/Applied-Research-in-Tourism-Hospitality-1.webp\" class=\"attachment-full size-full wp-image-12973\" alt=\"\" srcset=\"https:\/\/amkcorp.in\/wp-content\/uploads\/2025\/12\/Applied-Research-in-Tourism-Hospitality-1.webp 1414w, https:\/\/amkcorp.in\/wp-content\/uploads\/2025\/12\/Applied-Research-in-Tourism-Hospitality-1-212x300.webp 212w, https:\/\/amkcorp.in\/wp-content\/uploads\/2025\/12\/Applied-Research-in-Tourism-Hospitality-1-724x1024.webp 724w, https:\/\/amkcorp.in\/wp-content\/uploads\/2025\/12\/Applied-Research-in-Tourism-Hospitality-1-768x1086.webp 768w, https:\/\/amkcorp.in\/wp-content\/uploads\/2025\/12\/Applied-Research-in-Tourism-Hospitality-1-1086x1536.webp 1086w\" sizes=\"(max-width: 1414px) 100vw, 1414px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-c155a93 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"c155a93\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-14 elementor-inner-column elementor-element elementor-element-4e68dedc\" data-id=\"4e68dedc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-68b5a6a5 elementor-widget elementor-widget-heading\" data-id=\"68b5a6a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u20b9 999.00<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-14 elementor-inner-column elementor-element elementor-element-e539fb5\" data-id=\"e539fb5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a31cbf elementor-widget elementor-widget-heading\" data-id=\"3a31cbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">$149.00<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-14 elementor-inner-column elementor-element elementor-element-7ed2bc65\" data-id=\"7ed2bc65\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-14 elementor-inner-column elementor-element elementor-element-321dc656\" data-id=\"321dc656\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-14 elementor-inner-column elementor-element elementor-element-20f26e48\" data-id=\"20f26e48\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-14 elementor-inner-column elementor-element elementor-element-45e887ed\" data-id=\"45e887ed\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-14 elementor-inner-column elementor-element elementor-element-a7d621b\" data-id=\"a7d621b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-10642549\" data-id=\"10642549\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7f8bd41f elementor-widget elementor-widget-image\" data-id=\"7f8bd41f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"960\" height=\"521\" src=\"https:\/\/amkcorp.in\/wp-content\/uploads\/2025\/12\/unnamed-4-1024x556.webp\" class=\"attachment-large size-large wp-image-13573\" alt=\"\" srcset=\"https:\/\/amkcorp.in\/wp-content\/uploads\/2025\/12\/unnamed-4-1024x556.webp 1024w, https:\/\/amkcorp.in\/wp-content\/uploads\/2025\/12\/unnamed-4-300x163.webp 300w, https:\/\/amkcorp.in\/wp-content\/uploads\/2025\/12\/unnamed-4-768x417.webp 768w, https:\/\/amkcorp.in\/wp-content\/uploads\/2025\/12\/unnamed-4-1536x834.webp 1536w, https:\/\/amkcorp.in\/wp-content\/uploads\/2025\/12\/unnamed-4-2048x1113.webp 2048w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3bfc6f0f elementor-widget elementor-widget-heading\" data-id=\"3bfc6f0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">APPLIED RESEARCH IN TOURISM &amp; HOSPITALITY STUDIES\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55a4b678 elementor-widget elementor-widget-heading\" data-id=\"55a4b678\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">AUTHOR - <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5bce5fca elementor-widget-laptop__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"5bce5fca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>MD MINHAZUL KARIM<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-39b3e55a elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"39b3e55a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-6328c851\" data-id=\"6328c851\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-68d3ba2b elementor-widget-laptop__width-initial elementor-widget elementor-widget-image\" data-id=\"68d3ba2b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"166\" src=\"https:\/\/amkcorp.in\/wp-content\/uploads\/2024\/01\/Crossref.png\" class=\"attachment-large size-large wp-image-6693\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-494895b3\" data-id=\"494895b3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-45ef7369 elementor-widget-laptop__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"45ef7369\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>DOI &#8211; 10.61909\/AMKEDTB122548<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-18eb139a\" data-id=\"18eb139a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-10b0f3d9 elementor-widget elementor-widget-text-editor\" data-id=\"10b0f3d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Genre\/Subject &#8211; Tourism, Hospitality, Applied Research<\/p><p>Book code &#8211; AMKEDTB122548\u00a0 \u00a0 pgs: 270<\/p><p>ISBN(P) &#8211; 978-93-6556-209-5<\/p><p>Published &#8211; 15\/12\/2025<\/p><p>ISBN(E) &#8211; 978-93-6556-298-9<\/p><p>Published &#8211; 15\/12\/2025<\/p><p>Edition &#8211; 1<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ebbbea2 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"2ebbbea2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-21269001 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"21269001\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-79ce315b\" data-id=\"79ce315b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1dffb6d8 elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"1dffb6d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#BM\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">BOOK MAP<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3e8848d3\" data-id=\"3e8848d3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-45f45997 elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"45f45997\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#CHP\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">EXPLORE CHAPTERS<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1c3de56c elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"1c3de56c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-43296000\" data-id=\"43296000\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-25d52022 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"25d52022\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-142e0f2a elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"142e0f2a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-52a1640b\" data-id=\"52a1640b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5c2019b0 elementor-widget-laptop__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"5c2019b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">BUY PRINT<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-262fbb7c\" data-id=\"262fbb7c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-37679eb4 elementor-widget-mobile__width-initial elementor-widget elementor-widget-image\" data-id=\"37679eb4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"433\" height=\"377\" src=\"https:\/\/amkcorp.in\/wp-content\/uploads\/2023\/05\/AMK-Store-web-Cropped-Resized.png\" class=\"attachment-large size-large wp-image-11151\" alt=\"\" srcset=\"https:\/\/amkcorp.in\/wp-content\/uploads\/2023\/05\/AMK-Store-web-Cropped-Resized.png 433w, https:\/\/amkcorp.in\/wp-content\/uploads\/2023\/05\/AMK-Store-web-Cropped-Resized-300x261.png 300w\" sizes=\"(max-width: 433px) 100vw, 433px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-1a91271e\" data-id=\"1a91271e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-52e19655 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"52e19655\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-76da23a7 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"76da23a7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-1734f656\" data-id=\"1734f656\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1816da8 elementor-widget-laptop__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"1816da8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">BUY EBOOK<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-3f389e88\" data-id=\"3f389e88\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4674e6ac elementor-widget elementor-widget-razorpay_button\" data-id=\"4674e6ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"razorpay_button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t            <form>\n                <script src=\"https:\/\/cdn.razorpay.com\/static\/widget\/payment-button.js\" data-plugin=\"wordpress-payment-button-elementor-1.2.8\" data-payment_button_id=\"pl_QkyMaSPBD1l0g1\"> <\/script>\n            <\/form>\n            \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-65a9562f\" data-id=\"65a9562f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6016af0b\" data-id=\"6016af0b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-19be03e5 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"19be03e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1d6b3cac elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"1d6b3cac\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-4b82f079\" data-id=\"4b82f079\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-19349ab7 elementor-widget-laptop__width-initial elementor-widget elementor-widget-heading\" data-id=\"19349ab7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">INTRODUCTION VIDEO<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11177331 elementor-widget elementor-widget-video\" data-id=\"11177331\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"http:\/\/amkcorp.in\/wp-content\/uploads\/2025\/12\/The_Hidden_Science.mp4\" controls=\"\" preload=\"metadata\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-608808f7 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"608808f7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-761dee20\" data-id=\"761dee20\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7fe8c270 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7fe8c270\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3cf89152 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"3cf89152\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-3cddce70\" data-id=\"3cddce70\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-79652d3f elementor-widget elementor-widget-image\" data-id=\"79652d3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"255\" src=\"https:\/\/amkcorp.in\/wp-content\/uploads\/2025\/12\/Audiooclogo.png\" class=\"attachment-large size-large wp-image-12889\" alt=\"\" srcset=\"https:\/\/amkcorp.in\/wp-content\/uploads\/2025\/12\/Audiooclogo.png 500w, https:\/\/amkcorp.in\/wp-content\/uploads\/2025\/12\/Audiooclogo-300x153.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-11f8a82\" data-id=\"11f8a82\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-18d03cb4 elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"18d03cb4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/amkcorp.in\/admin\/uploads\/Tourism%20Applied%20Research\/Audio%20PC%20(EnglishT).m4a\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">AUDIO PODCAST  (ENGLISH)<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20bdc005 elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"20bdc005\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/amkcorp.in\/admin\/uploads\/Tourism%20Applied%20Research\/Audio%20PC%20(HindiT).m4a\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">AUDIO PODCAST  (HINDI)<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-21493fa6\" data-id=\"21493fa6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-65cd543a elementor-widget-laptop__width-initial elementor-widget elementor-widget-heading\" data-id=\"65cd543a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">DECK<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-6330f5ca elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6330f5ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-73b1ef7d elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"73b1ef7d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-205f4bda\" data-id=\"205f4bda\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a0cbdb0 elementor-widget elementor-widget-heading\" data-id=\"3a0cbdb0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">AUTHOR<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-74974e63 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"74974e63\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-244ef6e5\" data-id=\"244ef6e5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-16374e0b elementor-widget-mobile__width-initial elementor-widget elementor-widget-image\" data-id=\"16374e0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"232\" height=\"300\" src=\"https:\/\/amkcorp.in\/wp-content\/uploads\/2025\/12\/Author-Photo-232x300.jpeg\" class=\"attachment-medium size-medium wp-image-13472\" alt=\"\" srcset=\"https:\/\/amkcorp.in\/wp-content\/uploads\/2025\/12\/Author-Photo-232x300.jpeg 232w, https:\/\/amkcorp.in\/wp-content\/uploads\/2025\/12\/Author-Photo.jpeg 508w\" sizes=\"(max-width: 232px) 100vw, 232px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-37f87cc6\" data-id=\"37f87cc6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a7dba10 elementor-widget elementor-widget-heading\" data-id=\"a7dba10\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">MD MINHAZUL KARIM<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-692a0bcd elementor-widget elementor-widget-text-editor\" data-id=\"692a0bcd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Md Minhazul Karim is an academician and hospitality professional currently serving as Assistant Director (Research) and Assistant Professor of Hotel Management at Sangam University, Bhilwara, Rajasthan. His academic journey spans Hospitality Administration, Tourism Studies, and Hotel Management, holding an M.Sc. in Hospitality Administration with a specialization in Sales and Marketing from NCHM-Noida, a B.Sc. in Hospitality &amp; Hotel Administration from IHM Bhubaneswar, and a Master of Tourism and Travel Management from IGNOU, New Delhi.<\/strong><\/p><p><strong>His professional trajectory reflects a blend of industry exposure and academic engagement. He began his hospitality career with JA The Resort, Dubai, where he worked in Food &amp; Beverage operations, gaining hands-on experience in service excellence, leadership, and customer engagement. Transitioning into academics, he contributed as Faculty at the Alliance College of Hotel Management, Visakhapatnam, before joining Sangam University, where he now plays an active role in institutional research development, curriculum enhancement, and student mentorship.<\/strong><\/p><p><strong>Karim\u2019s research focuses on hospitality marketing, sustainable hotel operations, entrepreneurial behavior in tourism, digital distribution channels, and customer experience in the service sector. His scholarly contributions include publications in UGC-listed and national journals, such as studies on sustainable hotel practices, social-media marketing benefits in the hotel industry, entrepreneurial intentions among university students, and customer satisfaction in independent hotels. He has also authored multiple chapters in national and international conference proceedings with ISBN publications, contributing to discourses on hospitality entrepreneurship, digital transformation, and government policy impacts on tourism enterprises.<\/strong><\/p><p><strong>He has undergone extensive professional development through multiple Faculty Development Programs and advanced workshops on qualitative research methods, research ethics, statistical analysis, and technology-enhanced learning. He is UGC-NET qualified in Tourism Administration and Management and holds certifications including WSET Level 2 \u2013 Wine. His academic and professional pursuits are driven by a commitment to bridging theoretical frameworks with practical industry applications, fostering skill-based learning, and advancing research in hospitality and tourism education.<\/strong><\/p><p><strong>His work continues to reflect a dedication to nurturing future hospitality professionals, promoting sustainable industry practices, and contributing to the evolving academic landscape of tourism and hotel management.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-24869e3d elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"24869e3d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5b6f5b0f\" data-id=\"5b6f5b0f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-694ac68f elementor-widget elementor-widget-image\" data-id=\"694ac68f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"960\" height=\"521\" src=\"https:\/\/amkcorp.in\/wp-content\/uploads\/2025\/12\/unnamed-4-1024x556.webp\" class=\"attachment-large size-large wp-image-13573\" alt=\"\" srcset=\"https:\/\/amkcorp.in\/wp-content\/uploads\/2025\/12\/unnamed-4-1024x556.webp 1024w, https:\/\/amkcorp.in\/wp-content\/uploads\/2025\/12\/unnamed-4-300x163.webp 300w, https:\/\/amkcorp.in\/wp-content\/uploads\/2025\/12\/unnamed-4-768x417.webp 768w, https:\/\/amkcorp.in\/wp-content\/uploads\/2025\/12\/unnamed-4-1536x834.webp 1536w, https:\/\/amkcorp.in\/wp-content\/uploads\/2025\/12\/unnamed-4-2048x1113.webp 2048w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25d3b8f3 elementor-widget elementor-widget-image\" data-id=\"25d3b8f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"523\" src=\"https:\/\/amkcorp.in\/wp-content\/uploads\/2025\/12\/unnamed-1-3-1024x558.webp\" class=\"attachment-large size-large wp-image-13571\" alt=\"\" srcset=\"https:\/\/amkcorp.in\/wp-content\/uploads\/2025\/12\/unnamed-1-3-1024x558.webp 1024w, https:\/\/amkcorp.in\/wp-content\/uploads\/2025\/12\/unnamed-1-3-300x164.webp 300w, https:\/\/amkcorp.in\/wp-content\/uploads\/2025\/12\/unnamed-1-3-768x419.webp 768w, https:\/\/amkcorp.in\/wp-content\/uploads\/2025\/12\/unnamed-1-3-1536x837.webp 1536w, https:\/\/amkcorp.in\/wp-content\/uploads\/2025\/12\/unnamed-1-3-2048x1116.webp 2048w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-306cfc17 elementor-widget elementor-widget-image\" data-id=\"306cfc17\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"523\" src=\"https:\/\/amkcorp.in\/wp-content\/uploads\/2025\/12\/unnamed-2-3-1024x558.webp\" class=\"attachment-large size-large wp-image-13572\" alt=\"\" srcset=\"https:\/\/amkcorp.in\/wp-content\/uploads\/2025\/12\/unnamed-2-3-1024x558.webp 1024w, https:\/\/amkcorp.in\/wp-content\/uploads\/2025\/12\/unnamed-2-3-300x164.webp 300w, https:\/\/amkcorp.in\/wp-content\/uploads\/2025\/12\/unnamed-2-3-768x419.webp 768w, https:\/\/amkcorp.in\/wp-content\/uploads\/2025\/12\/unnamed-2-3-1536x837.webp 1536w, https:\/\/amkcorp.in\/wp-content\/uploads\/2025\/12\/unnamed-2-3-2048x1116.webp 2048w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-45bb912 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"45bb912\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d5ecf54\" data-id=\"d5ecf54\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-08fc5b3 elementor-widget elementor-widget-spacer\" data-id=\"08fc5b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-554373a8 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"554373a8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7d0e6f7b\" data-id=\"7d0e6f7b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3394d822 elementor-widget elementor-widget-heading\" data-id=\"3394d822\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">ABOUT BOOK \/ ABSTRACT<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75518572 elementor-widget elementor-widget-text-editor\" data-id=\"75518572\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>Applied Research in Tourism &amp; Hospitality Studies<\/em> is a comprehensive and practice-oriented guide designed to equip students, researchers, educators, and industry professionals with the knowledge and skills required to conduct high-quality research in the dynamic tourism and hospitality sector. In an industry driven by consumer behavior, service quality, sustainability, and rapid technological change, informed decision-making depends heavily on the effective application of research methods. This book bridges the gap between academic research and real-world industry challenges, emphasizing applied research that delivers actionable insights and measurable impact.<\/p><p>The book begins by establishing a strong foundation in research principles, helping readers understand the nature, scope, and ethical dimensions of applied research within tourism and hospitality contexts. It guides readers through the entire research process\u2014from identifying relevant research problems and developing conceptual frameworks to selecting appropriate methodologies and ensuring validity and reliability. Both qualitative and quantitative approaches are presented in a balanced manner, enabling readers to choose methods that best suit their research objectives and operational constraints.<\/p><p>Special attention is given to data collection and analysis techniques commonly used in tourism and hospitality studies. Traditional tools such as surveys, interviews, and observations are discussed alongside modern digital data sources, online analytics, and software-based analysis tools. By integrating statistical methods with qualitative analysis and data visualization, the book empowers readers to transform raw data into meaningful insights that can inform strategic planning, policy formulation, and operational improvements.<\/p><p>Consumer behavior research forms a core component of the book, reflecting its central importance in tourism and hospitality success. Topics such as tourist motivation, customer experience, decision-making models, and trend forecasting are explored using applied research perspectives. The book also addresses destination management, hotel operations, service quality, revenue management, and supply chain efficiency, demonstrating how research supports competitiveness and performance enhancement.<\/p><p>Recognizing the growing emphasis on sustainability and innovation, dedicated chapters examine environmental and socio-cultural impacts, responsible tourism practices, community development, and policy evaluation. Emerging technologies\u2014including AI, IoT, big data, and smart tourism systems\u2014are explored as both research subjects and research tools, preparing readers to engage with future-oriented studies. The book concludes with practical guidance on research writing, publication, and real-world case studies, offering valuable insights into best practices and lessons learned. Overall, <em>Applied Research in Tourism &amp; Hospitality Studies<\/em> serves as a practical roadmap for conducting rigorous, ethical, and impactful research that supports sustainable growth and innovation in the tourism and hospitality industry.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7ff2231 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"7ff2231\" data-element_type=\"section\" data-e-type=\"section\" id=\"BM\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4d44195\" data-id=\"4d44195\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e4c69c1 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"e4c69c1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7fd77f8\" data-id=\"7fd77f8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1c21458 elementor-widget elementor-widget-heading\" data-id=\"1c21458\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"> BOOK MAP<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c48d7b8 elementor-widget elementor-widget-image\" data-id=\"c48d7b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"773\" src=\"https:\/\/amkcorp.in\/wp-content\/uploads\/2025\/12\/NotebookLM-Mind-Map-2-1024x825.webp\" class=\"attachment-large size-large wp-image-13570\" alt=\"\" srcset=\"https:\/\/amkcorp.in\/wp-content\/uploads\/2025\/12\/NotebookLM-Mind-Map-2-1024x825.webp 1024w, https:\/\/amkcorp.in\/wp-content\/uploads\/2025\/12\/NotebookLM-Mind-Map-2-300x242.webp 300w, https:\/\/amkcorp.in\/wp-content\/uploads\/2025\/12\/NotebookLM-Mind-Map-2-768x618.webp 768w, https:\/\/amkcorp.in\/wp-content\/uploads\/2025\/12\/NotebookLM-Mind-Map-2-1536x1237.webp 1536w, https:\/\/amkcorp.in\/wp-content\/uploads\/2025\/12\/NotebookLM-Mind-Map-2-2048x1649.webp 2048w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-280aec8\" data-id=\"280aec8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-14aec22 elementor-widget elementor-widget-heading\" data-id=\"14aec22\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">TOC \/ BOOK MAP (Extd.)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8deb0ec elementor-widget elementor-widget-image\" data-id=\"8deb0ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"355\" height=\"1024\" src=\"https:\/\/amkcorp.in\/wp-content\/uploads\/2025\/12\/NotebookLM-Mind-Map-1-1-355x1024.webp\" class=\"attachment-large size-large wp-image-13569\" alt=\"\" srcset=\"https:\/\/amkcorp.in\/wp-content\/uploads\/2025\/12\/NotebookLM-Mind-Map-1-1-355x1024.webp 355w, https:\/\/amkcorp.in\/wp-content\/uploads\/2025\/12\/NotebookLM-Mind-Map-1-1-104x300.webp 104w, https:\/\/amkcorp.in\/wp-content\/uploads\/2025\/12\/NotebookLM-Mind-Map-1-1-768x2216.webp 768w, https:\/\/amkcorp.in\/wp-content\/uploads\/2025\/12\/NotebookLM-Mind-Map-1-1-532x1536.webp 532w, https:\/\/amkcorp.in\/wp-content\/uploads\/2025\/12\/NotebookLM-Mind-Map-1-1-710x2048.webp 710w, https:\/\/amkcorp.in\/wp-content\/uploads\/2025\/12\/NotebookLM-Mind-Map-1-1-scaled.webp 887w\" sizes=\"(max-width: 355px) 100vw, 355px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-377951f elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"377951f\" data-element_type=\"section\" data-e-type=\"section\" id=\"CHP\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-94253be\" data-id=\"94253be\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-74ebb5b elementor-widget elementor-widget-heading\" data-id=\"74ebb5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CHAPTERS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-ff570fd elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"ff570fd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-b7eae99\" data-id=\"b7eae99\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6b7c21b elementor-widget elementor-widget-text-editor\" data-id=\"6b7c21b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Chapter 1: Foundations of Applied Research<\/strong><br \/>Introduces the fundamentals of research in tourism and hospitality, focusing on problem identification, theoretical frameworks, and ethical considerations.<\/p><p><strong>Chapter 2: Research Design and Methodology<\/strong><br \/>Explores qualitative, quantitative, and mixed research designs, sampling techniques, and methods to ensure validity and reliability.<\/p><p><strong>Chapter 3: Data Collection Methods in Tourism &amp; Hospitality<\/strong><br \/>Covers primary and secondary data collection tools, including surveys, interviews, observations, focus groups, and digital analytics.<\/p><p><strong>Chapter 4: Data Analysis Techniques<\/strong><br \/>Presents statistical and qualitative analysis methods, use of software tools, data visualization, and effective reporting of research findings.<\/p><p><strong>Chapter 5: Consumer Behaviour in Tourism &amp; Hospitality<\/strong><br \/>Examines tourist motivations, customer experience, decision-making processes, and trend prediction using behavioral data and analytics.<\/p><p><strong>Chapter 6: Destination and Hotel Operations Research<\/strong><br \/>Focuses on destination management, operational efficiency, service quality measurement, logistics, and revenue management research.<\/p><p><strong>Chapter 7: Sustainability &amp; Responsible Tourism Research<\/strong><br \/>Addresses environmental, social, and cultural sustainability, community participation, and evaluation of responsible tourism policies.<\/p><p><strong>Chapter 8: Technology and Innovation Research<\/strong><br \/>Explores digital transformation, smart tourism, AI, IoT, big data applications, and innovation adoption in tourism research.<\/p><p><strong>Chapter 9: Applied Research Writing and Publication<\/strong><br \/>Provides guidance on academic writing, citation standards, literature reviews, peer review processes, and proposal development.<\/p><p><strong>Chapter 10: Case Studies and Practical Applications<\/strong><br \/>Presents real-world case studies across destinations, hospitality management, crisis response, and market trends, highlighting practical research implications.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2ddad92d elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"2ddad92d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8a56b8\" data-id=\"8a56b8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-914025b elementor-widget elementor-widget-spacer\" data-id=\"914025b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7b185b6a elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"7b185b6a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-53766518\" data-id=\"53766518\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2b2fba1f elementor-widget elementor-widget-spacer\" data-id=\"2b2fba1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>BOOKS CHAPTERS CALL FOR CHAPTERS UPCOMING TITLES (ACADEMICS) FOR EDITORS PROPOSE A BOOK PRICING SUBMIT BOOK\/CHAPTER BOOKS CHAPTERS CALL FOR CHAPTERS UPCOMING TITLES (ACADEMICS) FOR EDITORS PROPOSE A BOOK PRICING SUBMIT BOOK\/CHAPTER \u20b9 999.00 $149.00 APPLIED RESEARCH IN TOURISM &amp; HOSPITALITY STUDIES AUTHOR &#8211; MD MINHAZUL KARIM DOI &#8211; 10.61909\/AMKEDTB122548 Genre\/Subject &#8211; Tourism, Hospitality, Applied Research Book code &#8211; AMKEDTB122548\u00a0 \u00a0 pgs: 270 ISBN(P) &#8211; 978-93-6556-209-5 Published &#8211; 15\/12\/2025 ISBN(E) &#8211; 978-93-6556-298-9 Published &#8211; 15\/12\/2025 Edition &#8211; 1 BOOK MAP EXPLORE CHAPTERS BUY PRINT BUY EBOOK INTRODUCTION VIDEO http:\/\/amkcorp.in\/wp-content\/uploads\/2025\/12\/The_Hidden_Science.mp4 AUDIO PODCAST (ENGLISH) AUDIO PODCAST (HINDI) DECK AUTHOR MD MINHAZUL KARIM Md Minhazul Karim is an academician and hospitality professional currently serving as Assistant Director (Research) and Assistant Professor of Hotel Management at Sangam University, Bhilwara, Rajasthan. His academic journey spans Hospitality Administration, Tourism Studies, and Hotel Management, holding an M.Sc. in Hospitality Administration with a specialization in Sales and Marketing from NCHM-Noida, a B.Sc. in Hospitality &amp; Hotel Administration from IHM Bhubaneswar, and a Master of Tourism and Travel Management from IGNOU, New Delhi. His professional trajectory reflects a blend of industry exposure and academic engagement. He began his hospitality career with JA The Resort, Dubai, where he worked in Food &amp; Beverage operations, gaining hands-on experience in service excellence, leadership, and customer engagement. Transitioning into academics, he contributed as Faculty at the Alliance College of Hotel Management, Visakhapatnam, before joining Sangam University, where he now plays an active role in institutional research development, curriculum enhancement, and student mentorship. Karim\u2019s research focuses on hospitality marketing, sustainable hotel operations, entrepreneurial behavior in tourism, digital distribution channels, and customer experience in the service sector. His scholarly contributions include publications in UGC-listed and national journals, such as studies on sustainable hotel practices, social-media marketing benefits in the hotel industry, entrepreneurial intentions among university students, and customer satisfaction in independent hotels. He has also authored multiple chapters in national and international conference proceedings with ISBN publications, contributing to discourses on hospitality entrepreneurship, digital transformation, and government policy impacts on tourism enterprises. He has undergone extensive professional development through multiple Faculty Development Programs and advanced workshops on qualitative research methods, research ethics, statistical analysis, and technology-enhanced learning. He is UGC-NET qualified in Tourism Administration and Management and holds certifications including WSET Level 2 \u2013 Wine. His academic and professional pursuits are driven by a commitment to bridging theoretical frameworks with practical industry applications, fostering skill-based learning, and advancing research in hospitality and tourism education. His work continues to reflect a dedication to nurturing future hospitality professionals, promoting sustainable industry practices, and contributing to the evolving academic landscape of tourism and hotel management. ABOUT BOOK \/ ABSTRACT Applied Research in Tourism &amp; Hospitality Studies is a comprehensive and practice-oriented guide designed to equip students, researchers, educators, and industry professionals with the knowledge and skills required to conduct high-quality research in the dynamic tourism and hospitality sector. In an industry driven by consumer behavior, service quality, sustainability, and rapid technological change, informed decision-making depends heavily on the effective application of research methods. This book bridges the gap between academic research and real-world industry challenges, emphasizing applied research that delivers actionable insights and measurable impact. The book begins by establishing a strong foundation in research principles, helping readers understand the nature, scope, and ethical dimensions of applied research within tourism and hospitality contexts. It guides readers through the entire research process\u2014from identifying relevant research problems and developing conceptual frameworks to selecting appropriate methodologies and ensuring validity and reliability. Both qualitative and quantitative approaches are presented in a balanced manner, enabling readers to choose methods that best suit their research objectives and operational constraints. Special attention is given to data collection and analysis techniques commonly used in tourism and hospitality studies. Traditional tools such as surveys, interviews, and observations are discussed alongside modern digital data sources, online analytics, and software-based analysis tools. By integrating statistical methods with qualitative analysis and data visualization, the book empowers readers to transform raw data into meaningful insights that can inform strategic planning, policy formulation, and operational improvements. Consumer behavior research forms a core component of the book, reflecting its central importance in tourism and hospitality success. Topics such as tourist motivation, customer experience, decision-making models, and trend forecasting are explored using applied research perspectives. The book also addresses destination management, hotel operations, service quality, revenue management, and supply chain efficiency, demonstrating how research supports competitiveness and performance enhancement. Recognizing the growing emphasis on sustainability and innovation, dedicated chapters examine environmental and socio-cultural impacts, responsible tourism practices, community development, and policy evaluation. Emerging technologies\u2014including AI, IoT, big data, and smart tourism systems\u2014are explored as both research subjects and research tools, preparing readers to engage with future-oriented studies. The book concludes with practical guidance on research writing, publication, and real-world case studies, offering valuable insights into best practices and lessons learned. Overall, Applied Research in Tourism &amp; Hospitality Studies serves as a practical roadmap for conducting rigorous, ethical, and impactful research that supports sustainable growth and innovation in the tourism and hospitality industry. BOOK MAP TOC \/ BOOK MAP (Extd.) CHAPTERS Chapter 1: Foundations of Applied ResearchIntroduces the fundamentals of research in tourism and hospitality, focusing on problem identification, theoretical frameworks, and ethical considerations. Chapter 2: Research Design and MethodologyExplores qualitative, quantitative, and mixed research designs, sampling techniques, and methods to ensure validity and reliability. Chapter 3: Data Collection Methods in Tourism &amp; HospitalityCovers primary and secondary data collection tools, including surveys, interviews, observations, focus groups, and digital analytics. Chapter 4: Data Analysis TechniquesPresents statistical and qualitative analysis methods, use of software tools, data visualization, and effective reporting of research findings. Chapter 5: Consumer Behaviour in Tourism &amp; HospitalityExamines tourist motivations, customer experience, decision-making processes, and trend prediction using behavioral data and analytics. Chapter 6: Destination and Hotel Operations ResearchFocuses on destination management, operational efficiency, service quality measurement, logistics, and revenue management research. Chapter 7: Sustainability &amp; Responsible Tourism ResearchAddresses environmental, social, and cultural sustainability, community participation, and evaluation of responsible tourism policies. Chapter<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":1681,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_joinchat":[],"footnotes":""},"class_list":["post-12931","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/amkcorp.in\/index.php\/wp-json\/wp\/v2\/pages\/12931","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/amkcorp.in\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/amkcorp.in\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/amkcorp.in\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/amkcorp.in\/index.php\/wp-json\/wp\/v2\/comments?post=12931"}],"version-history":[{"count":106,"href":"https:\/\/amkcorp.in\/index.php\/wp-json\/wp\/v2\/pages\/12931\/revisions"}],"predecessor-version":[{"id":15193,"href":"https:\/\/amkcorp.in\/index.php\/wp-json\/wp\/v2\/pages\/12931\/revisions\/15193"}],"up":[{"embeddable":true,"href":"https:\/\/amkcorp.in\/index.php\/wp-json\/wp\/v2\/pages\/1681"}],"wp:attachment":[{"href":"https:\/\/amkcorp.in\/index.php\/wp-json\/wp\/v2\/media?parent=12931"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}