{"id":6489,"date":"2024-01-01T02:37:40","date_gmt":"2024-01-01T02:37:40","guid":{"rendered":"https:\/\/amkcorp.in\/?page_id=6489"},"modified":"2024-07-31T07:44:12","modified_gmt":"2024-07-31T06:44:12","slug":"strategic-mgmt","status":"publish","type":"page","link":"https:\/\/amkcorp.in\/index.php\/books\/strategic-mgmt\/","title":{"rendered":"STRATEGIC MANAGEMENT"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"6489\" class=\"elementor elementor-6489\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2455387c elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"2455387c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6e08ddfb\" data-id=\"6e08ddfb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3552ce2d elementor-widget elementor-widget-image\" data-id=\"3552ce2d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"960\" height=\"480\" src=\"https:\/\/amkcorp.in\/wp-content\/uploads\/2023\/05\/AMKCORP-ACADEMICS-LOGO-PNG-1024x512.png\" class=\"attachment-large size-large wp-image-7165\" alt=\"\" srcset=\"https:\/\/amkcorp.in\/wp-content\/uploads\/2023\/05\/AMKCORP-ACADEMICS-LOGO-PNG-1024x512.png 1024w, https:\/\/amkcorp.in\/wp-content\/uploads\/2023\/05\/AMKCORP-ACADEMICS-LOGO-PNG-300x150.png 300w, https:\/\/amkcorp.in\/wp-content\/uploads\/2023\/05\/AMKCORP-ACADEMICS-LOGO-PNG-768x384.png 768w, https:\/\/amkcorp.in\/wp-content\/uploads\/2023\/05\/AMKCORP-ACADEMICS-LOGO-PNG.png 1250w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-176299ac\" data-id=\"176299ac\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7420f590 wpr-main-menu-align--laptopleft wpr-main-menu-align--tabletleft wpr-main-menu-align--mobileleft wpr-pointer-underline wpr-pointer-line-fx wpr-pointer-fx-fade wpr-sub-icon-caret-down wpr-sub-menu-fx-fade wpr-nav-menu-bp-mobile wpr-mobile-menu-full-width wpr-mobile-menu-item-align-center wpr-mobile-toggle-v1 wpr-sub-divider-yes wpr-mobile-divider-yes elementor-widget elementor-widget-wpr-nav-menu\" data-id=\"7420f590\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;menu_layout&quot;:&quot;horizontal&quot;}\" data-widget_type=\"wpr-nav-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<nav class=\"wpr-nav-menu-container wpr-nav-menu-horizontal\" data-trigger=\"hover\" data-consider-header=\"\" data-scroll-speed=\"500\"><ul id=\"menu-1-7420f590\" class=\"wpr-nav-menu\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-9032\"><a href=\"https:\/\/amkcorp.in\/index.php\/books\/\" class=\"wpr-menu-item wpr-pointer-item\">BOOKS<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-5358\"><a aria-haspopup=\"true\" aria-expanded=\"false\" href=\"https:\/\/amkcorp.in\/index.php\/books\/chapters\/\" class=\"wpr-menu-item wpr-pointer-item\">CHAPTERS<i class=\"wpr-sub-icon fas\" aria-hidden=\"true\"><\/i><\/a>\n<ul class=\"sub-menu wpr-sub-menu\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-5374\"><a href=\"https:\/\/amkcorp.in\/index.php\/books\/call-for-chapters\/\" class=\"wpr-sub-menu-item\">CALL FOR CHAPTERS<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-11347\"><a href=\"https:\/\/amkcorp.in\/index.php\/books\/upcoming-titles-academics\/\" class=\"wpr-sub-menu-item\">UPCOMING TITLES (ACADEMICS)<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-5363\"><a aria-haspopup=\"true\" aria-expanded=\"false\" href=\"https:\/\/amkcorp.in\/index.php\/books\/for-editors\/\" class=\"wpr-menu-item wpr-pointer-item\">FOR EDITORS<i class=\"wpr-sub-icon fas\" aria-hidden=\"true\"><\/i><\/a>\n<ul class=\"sub-menu wpr-sub-menu\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-5113\"><a href=\"https:\/\/amkcorp.in\/index.php\/books\/propose-book\/\" class=\"wpr-sub-menu-item\">PROPOSE A BOOK<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-4804\"><a href=\"https:\/\/amkcorp.in\/index.php\/books\/pricing\/\" class=\"wpr-menu-item wpr-pointer-item\">PRICING<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-4129\"><a href=\"https:\/\/amkcorp.in\/index.php\/books\/submit-book-chapter\/\" class=\"wpr-menu-item wpr-pointer-item\">SUBMIT BOOK\/CHAPTER<\/a><\/li>\n<\/ul><\/nav><nav class=\"wpr-mobile-nav-menu-container\"><div class=\"wpr-mobile-toggle-wrap\"><div class=\"wpr-mobile-toggle\"><span class=\"wpr-mobile-toggle-line\"><\/span><span class=\"wpr-mobile-toggle-line\"><\/span><span class=\"wpr-mobile-toggle-line\"><\/span><\/div><\/div><ul id=\"mobile-menu-2-7420f590\" class=\"wpr-mobile-nav-menu\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-9032\"><a href=\"https:\/\/amkcorp.in\/index.php\/books\/\" class=\"wpr-mobile-menu-item\">BOOKS<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-5358\"><a href=\"https:\/\/amkcorp.in\/index.php\/books\/chapters\/\" class=\"wpr-mobile-menu-item\">CHAPTERS<\/a>\n<ul class=\"sub-menu wpr-sub-menu\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-5374\"><a href=\"https:\/\/amkcorp.in\/index.php\/books\/call-for-chapters\/\" class=\"wpr-mobile-sub-menu-item\">CALL FOR CHAPTERS<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-11347\"><a href=\"https:\/\/amkcorp.in\/index.php\/books\/upcoming-titles-academics\/\" class=\"wpr-mobile-sub-menu-item\">UPCOMING TITLES (ACADEMICS)<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-5363\"><a href=\"https:\/\/amkcorp.in\/index.php\/books\/for-editors\/\" class=\"wpr-mobile-menu-item\">FOR EDITORS<\/a>\n<ul class=\"sub-menu wpr-sub-menu\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-5113\"><a href=\"https:\/\/amkcorp.in\/index.php\/books\/propose-book\/\" class=\"wpr-mobile-sub-menu-item\">PROPOSE A BOOK<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-4804\"><a href=\"https:\/\/amkcorp.in\/index.php\/books\/pricing\/\" class=\"wpr-mobile-menu-item\">PRICING<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-4129\"><a href=\"https:\/\/amkcorp.in\/index.php\/books\/submit-book-chapter\/\" class=\"wpr-mobile-menu-item\">SUBMIT BOOK\/CHAPTER<\/a><\/li>\n<\/ul><\/nav>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-94695ed elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"94695ed\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-083a1db\" data-id=\"083a1db\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-49ac16f\" data-id=\"49ac16f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dbe436f elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"dbe436f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8380add\" data-id=\"8380add\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-72ec79b elementor-widget elementor-widget-spacer\" data-id=\"72ec79b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-603ccad4 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"603ccad4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-52ccbe58\" data-id=\"52ccbe58\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6623acf3 elementor-widget elementor-widget-image\" data-id=\"6623acf3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1876\" height=\"1246\" src=\"https:\/\/amkcorp.in\/wp-content\/uploads\/2024\/01\/Cover-Strategic-Mgmt-12x18-2.jpg\" class=\"attachment-full size-full wp-image-6789\" alt=\"\" srcset=\"https:\/\/amkcorp.in\/wp-content\/uploads\/2024\/01\/Cover-Strategic-Mgmt-12x18-2.jpg 1876w, https:\/\/amkcorp.in\/wp-content\/uploads\/2024\/01\/Cover-Strategic-Mgmt-12x18-2-300x199.jpg 300w, https:\/\/amkcorp.in\/wp-content\/uploads\/2024\/01\/Cover-Strategic-Mgmt-12x18-2-1024x680.jpg 1024w, https:\/\/amkcorp.in\/wp-content\/uploads\/2024\/01\/Cover-Strategic-Mgmt-12x18-2-768x510.jpg 768w, https:\/\/amkcorp.in\/wp-content\/uploads\/2024\/01\/Cover-Strategic-Mgmt-12x18-2-1536x1020.jpg 1536w\" sizes=\"(max-width: 1876px) 100vw, 1876px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7c880d9 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"7c880d9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-14 elementor-inner-column elementor-element elementor-element-f9a6c70\" data-id=\"f9a6c70\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9a6ecbf elementor-widget elementor-widget-image\" data-id=\"9a6ecbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"226\" height=\"100\" src=\"https:\/\/amkcorp.in\/wp-content\/uploads\/2024\/01\/978-81-968364-1-2-Electronic.gif\" class=\"attachment-large size-large wp-image-6582\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-14 elementor-inner-column elementor-element elementor-element-ee85b2a\" data-id=\"ee85b2a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-19f8ea2 elementor-widget elementor-widget-image\" data-id=\"19f8ea2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"226\" height=\"100\" src=\"https:\/\/amkcorp.in\/wp-content\/uploads\/2024\/01\/978-81-968364-5-0-Print.gif\" class=\"attachment-large size-large wp-image-6581\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-14 elementor-inner-column elementor-element elementor-element-ba0a6b6\" data-id=\"ba0a6b6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-14 elementor-inner-column elementor-element elementor-element-30370e2\" data-id=\"30370e2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1d4936db elementor-widget elementor-widget-heading\" data-id=\"1d4936db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u20b9 650.00<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-14 elementor-inner-column elementor-element elementor-element-e06624a\" data-id=\"e06624a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-57533d0b elementor-widget elementor-widget-heading\" data-id=\"57533d0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">$ 75.00<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-14 elementor-inner-column elementor-element elementor-element-c0996af\" data-id=\"c0996af\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3ce2fc5 elementor-widget-laptop__width-initial elementor-widget elementor-widget-heading\" data-id=\"3ce2fc5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/store.amkcorp.in\/index.php\/product\/strategic-management\/\" target=\"_blank\">ORDER PRINT<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-14 elementor-inner-column elementor-element elementor-element-df3b915\" data-id=\"df3b915\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-59920e2d elementor-widget-laptop__width-initial elementor-widget elementor-widget-heading\" data-id=\"59920e2d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/amkcorp.in\/index.php\/books\/book-order-form\/\" target=\"_blank\">ORDER EBOOK<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7584ace0 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"7584ace0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-inner-column elementor-element elementor-element-369c9697\" data-id=\"369c9697\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3c84e5f5 elementor-widget elementor-widget-image\" data-id=\"3c84e5f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/search.crossref.org\/search\/works?q=10.61909%2Fisbn.978-81-968364-1-2.AMKEDTB122306&#038;from_ui=yes\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"166\" src=\"https:\/\/amkcorp.in\/wp-content\/uploads\/2024\/01\/Crossref.png\" class=\"attachment-large size-large wp-image-6693\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-inner-column elementor-element elementor-element-2773893f\" data-id=\"2773893f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-inner-column elementor-element elementor-element-51aab43b\" data-id=\"51aab43b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-inner-column elementor-element elementor-element-7ce48ef\" data-id=\"7ce48ef\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-inner-column elementor-element elementor-element-6f281bb4\" data-id=\"6f281bb4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-inner-column elementor-element elementor-element-524214a0\" data-id=\"524214a0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-68e94f27\" data-id=\"68e94f27\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-46b31372 elementor-widget elementor-widget-heading\" data-id=\"46b31372\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">STRATEGIC MANAGEMENT<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-259fc1d7 elementor-widget elementor-widget-heading\" data-id=\"259fc1d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">AUTHOR(S) - <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-353594b0 elementor-widget-laptop__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"353594b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dr. NAMRATA GAIN, Dr. NEERUPA CHAUHAN, Dr. RACHNA THAKKAR, Dr. KARTHIKEYAN A.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-918dc6b elementor-widget-laptop__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"918dc6b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>DOI &#8211; 10.61909\/isbn.978-81-968364-1-2.AMKEDTB122306<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69a197ed elementor-widget elementor-widget-text-editor\" data-id=\"69a197ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Genre\/Subject &#8211; Management<\/p><p><span style=\"color: var( --e-global-color-text ); font-weight: var( --e-global-typography-text-font-weight );\">Book code &#8211;\u00a0 AMKEDTB122306 \u00a0pgs: 225<\/span><\/p><p>ISBN(P) &#8211; 978-81-968364-5-0<\/p><p>ISBN(E) &#8211; 978-81-968364-1-2<\/p><p>Published &#8211; 28-12-2023<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e5489d4 elementor-widget elementor-widget-heading\" data-id=\"5e5489d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">EDITORS - <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c7f47ef elementor-widget elementor-widget-text-editor\" data-id=\"1c7f47ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dr. NIDHI RAJ GUPTA, Dr. JUDITH GOMES<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4f495b5d elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"4f495b5d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2918c085\" data-id=\"2918c085\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-37f3e518 elementor-widget elementor-widget-heading\" data-id=\"37f3e518\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">AUTHOR(S)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1232fdcd elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"1232fdcd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-2c7a6503\" data-id=\"2c7a6503\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2b89be46 elementor-widget elementor-widget-image\" data-id=\"2b89be46\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"246\" height=\"300\" src=\"https:\/\/amkcorp.in\/wp-content\/uploads\/2024\/01\/a7e-4-246x300.jpeg\" class=\"attachment-medium size-medium wp-image-6560\" alt=\"\" srcset=\"https:\/\/amkcorp.in\/wp-content\/uploads\/2024\/01\/a7e-4-246x300.jpeg 246w, https:\/\/amkcorp.in\/wp-content\/uploads\/2024\/01\/a7e-4.jpeg 275w\" sizes=\"(max-width: 246px) 100vw, 246px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-158bc415\" data-id=\"158bc415\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7a75336e elementor-widget elementor-widget-heading\" data-id=\"7a75336e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Dr. NAMRATA GAIN<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ff1f6a9 elementor-widget elementor-widget-text-editor\" data-id=\"3ff1f6a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dr. Namrata Gain holds a Bachelor\u2019s Degree in Commerce and a Master\u2019s Degree with dual specialization in Marketing Management and Financial Management from RDVV, Jabalpur, M.P. The pivotal moment in her educational journey occurred when she delved into the diversified aspects and significance of research. Building on this passion, she pursued an M. Phil in Marketing Management and subsequently enrolled in the Ph.D. Program at Barkatullah University, Bhopal, M.P.<\/p><p>Since 2008, Dr. Gain has been a valuable member of the B-School, initially serving as an Assistant Professor and currently holding the position of Associate Professor at Bharti Vishwavidyalaya, Chhattisgarh. In her role as the Coordinator in the research cell, she oversees all academic research-related activities. With a commitment to advancing knowledge, she has authored and published over 15 national and international research papers in prestigious journals and contributed to book chapters published by MacMillan.<\/p><p>Dr. Gain&#8217;s engagement in extracurricular activities dates back to her childhood, where she actively participated in N.C.C. and Bharat Scout &amp; Guide, earning recognition from the Governor of M.P. and the President of India in 2000. Her interests extend beyond teaching; she serves as the Editor-in-Chief at IJMPC. Driven by a desire to contribute to the field, she focuses on developing new models in consumer behavior and core concepts in marketing\u00a0management.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6beb0e0 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"6beb0e0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-cb615c7\" data-id=\"cb615c7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-389c723f elementor-widget elementor-widget-text-editor\" data-id=\"389c723f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-5738\" src=\"http:\/\/createcom.in\/wp-content\/uploads\/2022\/11\/Orcid-25x25-1-1.png\" alt=\"\" width=\"25\" height=\"25\" \/>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4463a63\" data-id=\"4463a63\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e87dad7 elementor-widget elementor-widget-text-editor\" data-id=\"e87dad7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/orcid.org\/0000-0003-1714-5604\" target=\"_blank\" rel=\"noopener\">https:\/\/orcid.org\/0000-0003-1714-5604<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5f0d7a9 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"5f0d7a9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-f15b843\" data-id=\"f15b843\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-411341d elementor-widget elementor-widget-image\" data-id=\"411341d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"235\" height=\"300\" src=\"https:\/\/amkcorp.in\/wp-content\/uploads\/2024\/01\/a7e-5-235x300.jpeg\" class=\"attachment-medium size-medium wp-image-6561\" alt=\"\" srcset=\"https:\/\/amkcorp.in\/wp-content\/uploads\/2024\/01\/a7e-5-235x300.jpeg 235w, https:\/\/amkcorp.in\/wp-content\/uploads\/2024\/01\/a7e-5.jpeg 536w\" sizes=\"(max-width: 235px) 100vw, 235px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-448a6de\" data-id=\"448a6de\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d1f941a elementor-widget elementor-widget-heading\" data-id=\"d1f941a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Dr. NEERUPA CHAUHAN<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c742e2a elementor-widget elementor-widget-text-editor\" data-id=\"c742e2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dr. Neerupa Chauhan is an academician and professional with a background in commerce, management, and project development. She currently serves as a faculty member at Kristu Jayanti College (Autonomous) in the Department of Commerce and Management. She holds Ph.D. in Management from University of Mysore, her research focuses on the intersection of emotional intelligence, leadership, and employee permanence in the IT sector in Bengaluru. She has done her M.Phil in Management from Christ University delves into factors influencing employee intention to stay within the semiconductor industry in Bangalore. With over six years of Academic experience, she is specialized in the areas of Business Statistics, Operation Management, Product and Operation Management, Investment Management and Data analysis.<br \/>She has eight year of industry experience in project monitoring, and scheduling in the realm of public health engineering and environmental management projects, aligning with the guidelines of global funding agencies. She possesses strong analytical and problem-solving skills, utilizing tools like Excel, Power BI, SPSS and AMOS for data analysis.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-47ff33a elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"47ff33a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4390319\" data-id=\"4390319\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a7f8034 elementor-widget elementor-widget-text-editor\" data-id=\"a7f8034\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-5738\" src=\"http:\/\/createcom.in\/wp-content\/uploads\/2022\/11\/Orcid-25x25-1-1.png\" alt=\"\" width=\"25\" height=\"25\" \/>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-25fcbb8\" data-id=\"25fcbb8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-35de256 elementor-widget elementor-widget-text-editor\" data-id=\"35de256\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/orcid.org\/0009-0006-2777-653X\" target=\"_blank\" rel=\"noopener\">https:\/\/orcid.org\/0009-0006-2777-653X<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ef5f72e elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"ef5f72e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-7a5f850\" data-id=\"7a5f850\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e10fe2e elementor-widget elementor-widget-image\" data-id=\"e10fe2e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"228\" height=\"300\" src=\"https:\/\/amkcorp.in\/wp-content\/uploads\/2024\/01\/a7e-1-228x300.jpeg\" class=\"attachment-medium size-medium wp-image-6557\" alt=\"\" srcset=\"https:\/\/amkcorp.in\/wp-content\/uploads\/2024\/01\/a7e-1-228x300.jpeg 228w, https:\/\/amkcorp.in\/wp-content\/uploads\/2024\/01\/a7e-1-779x1024.jpeg 779w, https:\/\/amkcorp.in\/wp-content\/uploads\/2024\/01\/a7e-1-768x1010.jpeg 768w, https:\/\/amkcorp.in\/wp-content\/uploads\/2024\/01\/a7e-1.jpeg 937w\" sizes=\"(max-width: 228px) 100vw, 228px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-6ed46be\" data-id=\"6ed46be\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e709e0d elementor-widget elementor-widget-heading\" data-id=\"e709e0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Dr. RACHNA THAKKAR<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-192ba72 elementor-widget elementor-widget-text-editor\" data-id=\"192ba72\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dr. Rachna Thakkar has a bachelor\u2019s degree in Commerce and completed her master\u2019s degree in different subject i.e., MBA (dual specialization): Human Resource Management &amp; Marketing Management, Master of Education and Master of Commerce from Pt. Ravishankar Shukla University, Raipur (CG). She carries a rich experience of 14 years in education field.Her area of Interest is Finance and Law.She started her career in year 2010 as Assistant Professor in Kruti Institute of Technology &amp; Engineering, Raipur and currently she is working as Assistant Professor in St. Xavier\u2019s College of Management &amp; Technology, Patna and looking after all the academic research-related activities and mentoring the student. She has presented more than 14 paper in National and International Seminar and received the best Paper Award from Amity University Patna in year 2019. She has published a paper in UGC care listed journal and more than 4 National and International research papers in various prestigious research journals. She has been awarded as Best Teacher Award in the year 2014 by Patrika and Mats University. She has done her NPTEL Online certification course on Business Statistics and Cost Accounting.She has marked her place among the top 10 in university during her B.Ed. and M.Ed. Apart from her academic achievements she also carry with her many certificates and award in non- academic area as well.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-c3904fa elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"c3904fa\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-014e881\" data-id=\"014e881\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bd0b4cf elementor-widget elementor-widget-text-editor\" data-id=\"bd0b4cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-5738\" src=\"http:\/\/createcom.in\/wp-content\/uploads\/2022\/11\/Orcid-25x25-1-1.png\" alt=\"\" width=\"25\" height=\"25\" \/>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e71db4b\" data-id=\"e71db4b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e23ff97 elementor-widget elementor-widget-text-editor\" data-id=\"e23ff97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/orcid.org\/0000-0002-4175-5245\" target=\"_blank\" rel=\"noopener\">https:\/\/orcid.org\/0000-0002-4175-5245<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-82dab63 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"82dab63\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-987113d\" data-id=\"987113d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cc63fba elementor-widget elementor-widget-image\" data-id=\"cc63fba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/amkcorp.in\/wp-content\/uploads\/2024\/01\/a7e-3.jpeg\" class=\"attachment-medium size-medium wp-image-6559\" alt=\"\" srcset=\"https:\/\/amkcorp.in\/wp-content\/uploads\/2024\/01\/a7e-3.jpeg 300w, https:\/\/amkcorp.in\/wp-content\/uploads\/2024\/01\/a7e-3-150x150.jpeg 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-d090350\" data-id=\"d090350\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2b6c586 elementor-widget elementor-widget-heading\" data-id=\"2b6c586\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Dr. KARTHIKEYAN A.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c9390e elementor-widget elementor-widget-text-editor\" data-id=\"8c9390e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dr. Karthikeyan A., B.Sc., MBA.,Ph.D from Bharathiar Coimbatore, Currently working as Assistant Professor, Department of Professional Accounting and Finance, Kristu Jayanti College,(Autonomous),Bengaluru. With over 13 years of Academic experience in various esteemed academic institutions in Tamilnadu and Karnataka. Specialized in the areas of Marketing, Human Resources and Data analysis, published many research papers in Scopus indexed, Peer reviewed journals and UGC care journals. Also published a book on Principles of Management for the Anna University Engineering stream students. He is having a vast experience in Research &amp; Consultancy, Training on Entrepreneurship Development for the young entrepreneurs and college students on all stream. As a certified entrepreneurship trainer from Anna University, he has trained more than 150 students on Entrepreneurship and Start-up business.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3c2c17f elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"3c2c17f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8db3392\" data-id=\"8db3392\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b519a20 elementor-widget elementor-widget-text-editor\" data-id=\"b519a20\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-5738\" src=\"http:\/\/createcom.in\/wp-content\/uploads\/2022\/11\/Orcid-25x25-1-1.png\" alt=\"\" width=\"25\" height=\"25\" \/>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ae7efb2\" data-id=\"ae7efb2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-47dd0cb elementor-widget elementor-widget-text-editor\" data-id=\"47dd0cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/orcid.org\/0000-0003-1966-9268\" target=\"_blank\" rel=\"noopener\">https:\/\/orcid.org\/0000-0003-1966-9268<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a4bc386 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"a4bc386\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5f06ac07\" data-id=\"5f06ac07\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-791c0d0d elementor-widget elementor-widget-heading\" data-id=\"791c0d0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">ABOUT BOOK \/ ABSTRACT<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66d065f7 elementor-widget elementor-widget-text-editor\" data-id=\"66d065f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Embark on an enriching and transformative journey within the enlightening pages of &#8220;Strategic Management: A Global Perspective,&#8221; meticulously curated by a distinguished team of seasoned experts and thought leaders. Devoted to unraveling the complexities of strategic decision-making in the ever-evolving global business landscape, our mission is to equip readers with indispensable knowledge for navigating the multifaceted world of strategic management. We go beyond mere theoretical discourse, emphasizing a mindset that seamlessly integrates theoretical acumen with practical applicability. What truly sets us apart is our unwavering commitment to a holistic approach, providing readers with diverse perspectives and actionable insights across an extensive spectrum. Delve into historical evolution, navigate environmental analysis intricacies, explore global alliances, grapple with ethical considerations, embrace technological innovations, master marketing strategies, delve into financial management intricacies, and anticipate future trends.<\/p><p>Tailored to suit the needs of students, professionals, and business leaders alike, our book acts as a versatile resource accommodating various learning needs and professional aspirations. Connect with us on social media platforms, where dynamic discussions await, enabling you to share valuable insights and become an integral part of our vibrant learning community. We extend heartfelt gratitude for choosing &#8220;Strategic Management: A Global Perspective&#8221; as your steadfast companion on this intellectual journey. Our promise extends beyond merely enhancing your understanding of strategic principles; it is about empowering you to make informed, impactful decisions in the competitive and ever-evolving global business arena. Your choice signifies an investment in a profound learning experience that transcends the confines of traditional textbooks, ensuring a comprehensive and practical guide to strategic excellence.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5b1dfdf4 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"5b1dfdf4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5c77f6f6\" data-id=\"5c77f6f6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-36e86f42 elementor-widget elementor-widget-heading\" data-id=\"36e86f42\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">EDITORS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6e5b0ea6 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"6e5b0ea6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-35f1871d\" data-id=\"35f1871d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2a0f5e30 elementor-widget elementor-widget-image\" data-id=\"2a0f5e30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"217\" height=\"288\" src=\"https:\/\/amkcorp.in\/wp-content\/uploads\/2024\/01\/a7e-2.jpeg\" class=\"attachment-medium size-medium wp-image-6558\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-5bd8fcff\" data-id=\"5bd8fcff\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2af37904 elementor-widget elementor-widget-heading\" data-id=\"2af37904\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Dr. NIDHI RAJ GUPTA<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-121d54d5 elementor-widget elementor-widget-text-editor\" data-id=\"121d54d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dr. Nidhi Raj Gupta, an Assistant Professor at Bengaluru&#8217;s Kristu Jayanti College, boasts 16+ years in marketing. Passionate about innovation and sustainability, she transitioned from Public Relations to academia, leading at Triangle A, a women-led start up. Dr. Gupta&#8217;s expertise spans Interpersonal training programs across India covering diverse subjects. Her authored works and papers presented at prestigious institutions like IIM and IIT highlight her depth of knowledge. Not just limited to academia, she&#8217;s also an active BOE member, a UK design patent holder, and a certified Life Skill and NLP Trainer, mentor for NPTEL Swayam\u2019s Entrepreneur Course.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7f10547e elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"7f10547e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-61eea54e\" data-id=\"61eea54e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-46b9f065 elementor-widget elementor-widget-image\" data-id=\"46b9f065\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"249\" height=\"232\" src=\"https:\/\/amkcorp.in\/wp-content\/uploads\/2024\/01\/a7e-6.png\" class=\"attachment-medium size-medium wp-image-6565\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-5ab07e4\" data-id=\"5ab07e4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-31b8e535 elementor-widget elementor-widget-heading\" data-id=\"31b8e535\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Dr. JUDITH GOMES<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64a4ab9a elementor-widget elementor-widget-text-editor\" data-id=\"64a4ab9a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dr. Judith Gomes is an Assistant Professor at Bhilai Institute of Technology, Durg, affiliated from CSVTU, Bhilai. She is Ph.D in Management from CSVTU University, Chhattisgarh. She has attended various Faculty development programs, Workshops, Seminars and Conferences in research, teaching and technical writings organised by various institutes under the guidance of AICTE\/UGC and published research papers in national and international journals. Her expertise are but not limited to Marketing Management, Consumer Behaviour, Product and Brand Management, Advertising and Sales Promotion, Service Marketing, Retail Marketing, International Business Marketing, Marketing Research. She is Guest speaker to many of the Institutes. &#8220;Dr. Judith is having knowledge related to technical tools used in analysis such as Data Visualizatio, SPSS and AMOS\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a13eec2 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"a13eec2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-231f28c\" data-id=\"231f28c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3d9de97 elementor-widget elementor-widget-text-editor\" data-id=\"3d9de97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-5738\" src=\"http:\/\/createcom.in\/wp-content\/uploads\/2022\/11\/Orcid-25x25-1-1.png\" alt=\"\" width=\"25\" height=\"25\" \/>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-cbbdc5a\" data-id=\"cbbdc5a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4021756 elementor-widget elementor-widget-text-editor\" data-id=\"4021756\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/orcid.org\/0000-0003-3536-1917\" target=\"_blank\" rel=\"noopener\">https:\/\/orcid.org\/0000-0003-3536-1917<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7961e7c6 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"7961e7c6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7e27162f\" data-id=\"7e27162f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-125703e0 elementor-widget elementor-widget-heading\" data-id=\"125703e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">REFERENCE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a70720d elementor-widget elementor-widget-text-editor\" data-id=\"a70720d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>McDonald\u2019s Corporation. (2003). 2002 Summary Annual Report. McDonald\u2019s Corporation: Oak Brook, IL. Page 1. Retrieved March 13, 2009, from <a href=\"http:\/\/www.aboutmcdonalds.com\/mcd\/investors\/annual_reports.html\">http:\/\/www.aboutmcdonalds.com\/mcd\/investors\/annual_reports.html<\/a>.<\/li><li>Felice De Toni, A. and G. De Zan. (2016), The complexity dilemma, Three tips for dealing with complexity in organizations,\u00a0Practitioner, Dec. 31, <a href=\"https:\/\/journal.emergentpublications.com\/article\/the-complexity-dilemma\/\">https:\/\/journal.emergentpublications.com\/article\/the-complexity-dilemma\/<\/a>.<\/li><li>Bersin, Josh, et al, \u201c2017 Global Human Capital trends\u201d,\u00a0Deloitte Insights, February 28, 2017. <a href=\"https:\/\/www2.deloitte.com\/insights\/us\/en\/focus\/human-capital-trends\/2017\/organization-of-the-future.html\">https:\/\/www2.deloitte.com\/insights\/us\/en\/focus\/human-capital-trends\/2017\/organization-of-the-future.html<\/a>.<\/li><li>\u201cMatrix Teams\u201d,\u00a0Global Integration, accessed November 18, 2018. <a href=\"http:\/\/www.global-integration.com\/glossary\/matrix-teams\/\">http:\/\/www.global-integration.com\/glossary\/matrix-teams\/<\/a>.<\/li><li>\u201cNetworked Organizations\u201d,\u00a0Global Integration, accessed November 18, 2018. <a href=\"http:\/\/www.global-integration.com\/glossary\/matrix-teams\/\">http:\/\/www.global-integration.com\/glossary\/matrix-teams\/<\/a> <a href=\"http:\/\/www.global-integration.com\/glossary\/networked-organization\/\">http:\/\/www.global-integration.com\/glossary\/networked-organization\/<\/a>.<\/li><li>Lister, Jonathan, \u201cThe Disadvantages of Network-based organizational Structure\u201d,\u00a0Chron, accessed November 18, 2018. <a href=\"http:\/\/smallbusiness.chron.com\/disadvantages-networkbased-organization-structure-35988.html\">http:\/\/smallbusiness.chron.com\/disadvantages-networkbased-organization-structure-35988.html<\/a>.<\/li><li>Dudovskiy, John, \u201cAmazon Organizational Structure\u201d,\u00a0Research Methodology, August 1, 2018 <a href=\"https:\/\/research-methodology.net\/amazon-organizational-structure-2\/\">https:\/\/research-methodology.net\/amazon-organizational-structure-2\/<\/a>.<\/li><li>The Global Economic Report, 13th Edition,\u00a0World Economic Forum, 2018. http:\/\/www3.weforum.org\/docs\/WEF_GRR18_Report.pdf, p. 8 and pp. 54-57.<\/li><li>Samuel Chiu. (2017). Climate experts release latest science on sea level rise projections, <a href=\"https:\/\/phys.org\/news\/2017-04-climate-experts-latest-science-sea.html\">https:\/\/phys.org\/news\/2017-04-climate-experts-latest-science-sea.html<\/a>.<\/li><li>Sarros, J., Cooper, B.K., and Santora, J.C., \u201cBuilding a Climate for Innovation Through Transformational Leadership and Organizational Culture\u201d, Journal of Leadership and Organizational Studies, June 30, 2008.<\/li><li>Sisodia, R., Wolfe, D., and Sheth, J. (2007). Firms of endearment: How world- class companies profit from passion and purpose, 137. Upper Saddle River, NJ: Wharton School Publishing.<\/li><li>Rost, J. C., and Barker, R.A., \u201cLeadership Education in Colleges: Toward a 21st Century Paradigm\u201d,\u00a0Journal of Organizational Studies, January 1, 2000.<\/li><li>Killingsworth, S. (2012), Modeling the Message: Communicating Compliance through Organizational Values and Culture. The Georgetown Journal of Legal Ethics,Vol. 25:961-987.\u00a0file:\/\/\/C:\/Users\/jweiss\/Downloads\/SSRN-id2161076.pdf.<\/li><li>Teng, D. and R. Yazdanifard. (2014). Does Corporate Social Responsibility make any differences when it comes to \u201cUn-substitutable\u201d Product from Customer Point of View, Journal of Research in Marketing Volume 2 No.2 April, pp. 167-171.<\/li><li>Berman, S., Wicks, A., Kotha, S., and Jones, T. (1999). Does stakeholder orientation matter? The relationship between stakeholder management models and firm financial performance. Academy of Management Journal, 42, No. 5,October, pp. 488\u2013506.<\/li><li>Gregory, T., \u201cSmall Catholic University, Big Muslim Enrollment Try To Build Bridges\u201d,\u00a0The Chicago Tribune, January 14, 2017, <a href=\"http:\/\/www.chicagotribune.com\/news\/ct-benedictine-university-muslims-met-20170115-story.html\">http:\/\/www.chicagotribune.com\/news\/ct-benedictine-university-muslims-met-20170115-story.html<\/a>.<\/li><li>Divesh Kaul, \u201cEliminating trade barriers through preferential trade agreements: perspectives from South Asia,\u201d\u00a0Tulane Journal of International and Comparative Law,Vol 25, pp. 355-402.<\/li><li>Bradley L. Kirkman, Kevin B. Lowe and Cristina B. Gibson, \u201cA quarter century of culture\u2019s consequences: A review of empirical research incorporating Hofstede\u2019s cultural values framework,\u201d\u00a0Journal of International Business Studies,Vol 37 , pp. 285-320.<\/li><li>Mansour Javidan, Peter W. Dorfman, Mary Sully de Luque, and Robert J. House, 2006, \u201cIn the eye of the beholder: Cross-cultural lessons in leadership for project GLOBE,\u201d\u00a0The Academy of Management Perspectives, February,\u00a020(1), pp. 67\u201390.<\/li><li>Vas Taras, Piers Steel and Bradley L. Kirkman, \u201cDoes country equate with culture? Beyond geography in the search for cultural boundaries,\u201d\u00a0Management International Review,2016, Vol. 56, pp. 455-487.<\/li><li>S Department of Commerce, \u201cA basic guide to exporting,\u201d 11th edition, 2015, <a href=\"https:\/\/www.export.gov\/article?id=Why-Companies-should-export\">https:\/\/www.export.gov\/article?id=Why-Companies-should-export<\/a>.<\/li><li>PWC, 2015, \u201cCourting China Inc: Expectations, pitfalls, and success factors of Sino-foreign business partnerships in China,\u201d <a href=\"https:\/\/www.pwc.com.au\/asia-practice\/assets\/courting-china-aug15.pdf\">https:\/\/www.pwc.com.au\/asia-practice\/assets\/courting-china-aug15.pdf<\/a>.<\/li><li>Kieran Monks, \u201cM-PESA: Kenya\u2019s mobile money success story turns 10,\u201d\u00a0CNN,February 24, <a href=\"http:\/\/www.cnn.com\/2017\/02\/21\/africa\/mpesa-10th-anniversary\/index.html\">http:\/\/www.cnn.com\/2017\/02\/21\/africa\/mpesa-10th-anniversary\/index.html<\/a>.<\/li><li>Eliane Choquette, Morten Rask, Davide Sala and Phillipp Schroder, \u201cBorn globals &#8211; is there fire behind the smoke,\u201d\u00a0International Business Review, 26, pp. 448-460.<\/li><li>Abdellatif M., Amann B. and Jaussaud J. (2010), Family versus non family business: A comparison of international strategies.\u00a0Journal of Family Business Strategy, 1(2), 108\u2013116.<\/li><li>Abell D. F. (1999), Competing today while preparing for tomorrow, MIT Sloan Management Review, 40\/3, 73\u201381.<\/li><li>Ackelsberg R. and Arlow P. (1985), Small business do plan and it pays off.\u00a0Long Range Planning, 18(5), 61\u201367.<\/li><li>Adams J., Tashchian A. and Shore T. (1996), Ethics in family and non-family owned firms: An exploratory study.\u00a0Family Business Review, 9(2), 157\u2013170.<\/li><li>Adler P. S. (1995), Interdepartmental interdependence and coordination: The case of the design\/manufacturing interface.\u00a0Organization Science, 6(2), 147\u2013167.<\/li><li>Bain &amp; Company. (2007). Management tools 2007: An executive\u2019s guide. Retrieved November 15, 2008, from <a href=\"http:\/\/www.bain.com\/management_tools\/home.asp\">http:\/\/www.bain.com\/management_tools\/home.asp<\/a>.<\/li><\/ul><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>BOOKS CHAPTERS CALL FOR CHAPTERS FOR EDITORS PROPOSE A BOOK PRICING SUBMIT BOOK\/CHAPTER BOOKS CHAPTERS CALL FOR CHAPTERS FOR EDITORS PROPOSE A BOOK PRICING SUBMIT BOOK\/CHAPTER \u20b9 650.00 $ 75.00 ORDER PRINT ORDER EBOOK STRATEGIC MANAGEMENT AUTHOR(S) &#8211; Dr. NAMRATA GAIN, Dr. NEERUPA CHAUHAN, Dr. RACHNA THAKKAR, Dr. KARTHIKEYAN A. DOI &#8211; 10.61909\/isbn.978-81-968364-1-2.AMKEDTB122306 Genre\/Subject &#8211; Management Book code &#8211;\u00a0 AMKEDTB122306 \u00a0pgs: 225 ISBN(P) &#8211; 978-81-968364-5-0 ISBN(E) &#8211; 978-81-968364-1-2 Published &#8211; 28-12-2023 EDITORS &#8211; Dr. NIDHI RAJ GUPTA, Dr. JUDITH GOMES AUTHOR(S) Dr. NAMRATA GAIN Dr. Namrata Gain holds a Bachelor\u2019s Degree in Commerce and a Master\u2019s Degree with dual specialization in Marketing Management and Financial Management from RDVV, Jabalpur, M.P. The pivotal moment in her educational journey occurred when she delved into the diversified aspects and significance of research. Building on this passion, she pursued an M. Phil in Marketing Management and subsequently enrolled in the Ph.D. Program at Barkatullah University, Bhopal, M.P. Since 2008, Dr. Gain has been a valuable member of the B-School, initially serving as an Assistant Professor and currently holding the position of Associate Professor at Bharti Vishwavidyalaya, Chhattisgarh. In her role as the Coordinator in the research cell, she oversees all academic research-related activities. With a commitment to advancing knowledge, she has authored and published over 15 national and international research papers in prestigious journals and contributed to book chapters published by MacMillan. Dr. Gain&#8217;s engagement in extracurricular activities dates back to her childhood, where she actively participated in N.C.C. and Bharat Scout &amp; Guide, earning recognition from the Governor of M.P. and the President of India in 2000. Her interests extend beyond teaching; she serves as the Editor-in-Chief at IJMPC. Driven by a desire to contribute to the field, she focuses on developing new models in consumer behavior and core concepts in marketing\u00a0management. \u00a0 https:\/\/orcid.org\/0000-0003-1714-5604 Dr. NEERUPA CHAUHAN Dr. Neerupa Chauhan is an academician and professional with a background in commerce, management, and project development. She currently serves as a faculty member at Kristu Jayanti College (Autonomous) in the Department of Commerce and Management. She holds Ph.D. in Management from University of Mysore, her research focuses on the intersection of emotional intelligence, leadership, and employee permanence in the IT sector in Bengaluru. She has done her M.Phil in Management from Christ University delves into factors influencing employee intention to stay within the semiconductor industry in Bangalore. With over six years of Academic experience, she is specialized in the areas of Business Statistics, Operation Management, Product and Operation Management, Investment Management and Data analysis.She has eight year of industry experience in project monitoring, and scheduling in the realm of public health engineering and environmental management projects, aligning with the guidelines of global funding agencies. She possesses strong analytical and problem-solving skills, utilizing tools like Excel, Power BI, SPSS and AMOS for data analysis. \u00a0 https:\/\/orcid.org\/0009-0006-2777-653X Dr. RACHNA THAKKAR Dr. Rachna Thakkar has a bachelor\u2019s degree in Commerce and completed her master\u2019s degree in different subject i.e., MBA (dual specialization): Human Resource Management &amp; Marketing Management, Master of Education and Master of Commerce from Pt. Ravishankar Shukla University, Raipur (CG). She carries a rich experience of 14 years in education field.Her area of Interest is Finance and Law.She started her career in year 2010 as Assistant Professor in Kruti Institute of Technology &amp; Engineering, Raipur and currently she is working as Assistant Professor in St. Xavier\u2019s College of Management &amp; Technology, Patna and looking after all the academic research-related activities and mentoring the student. She has presented more than 14 paper in National and International Seminar and received the best Paper Award from Amity University Patna in year 2019. She has published a paper in UGC care listed journal and more than 4 National and International research papers in various prestigious research journals. She has been awarded as Best Teacher Award in the year 2014 by Patrika and Mats University. She has done her NPTEL Online certification course on Business Statistics and Cost Accounting.She has marked her place among the top 10 in university during her B.Ed. and M.Ed. Apart from her academic achievements she also carry with her many certificates and award in non- academic area as well. \u00a0 https:\/\/orcid.org\/0000-0002-4175-5245 Dr. KARTHIKEYAN A. Dr. Karthikeyan A., B.Sc., MBA.,Ph.D from Bharathiar Coimbatore, Currently working as Assistant Professor, Department of Professional Accounting and Finance, Kristu Jayanti College,(Autonomous),Bengaluru. With over 13 years of Academic experience in various esteemed academic institutions in Tamilnadu and Karnataka. Specialized in the areas of Marketing, Human Resources and Data analysis, published many research papers in Scopus indexed, Peer reviewed journals and UGC care journals. Also published a book on Principles of Management for the Anna University Engineering stream students. He is having a vast experience in Research &amp; Consultancy, Training on Entrepreneurship Development for the young entrepreneurs and college students on all stream. As a certified entrepreneurship trainer from Anna University, he has trained more than 150 students on Entrepreneurship and Start-up business. \u00a0 https:\/\/orcid.org\/0000-0003-1966-9268 ABOUT BOOK \/ ABSTRACT Embark on an enriching and transformative journey within the enlightening pages of &#8220;Strategic Management: A Global Perspective,&#8221; meticulously curated by a distinguished team of seasoned experts and thought leaders. Devoted to unraveling the complexities of strategic decision-making in the ever-evolving global business landscape, our mission is to equip readers with indispensable knowledge for navigating the multifaceted world of strategic management. We go beyond mere theoretical discourse, emphasizing a mindset that seamlessly integrates theoretical acumen with practical applicability. What truly sets us apart is our unwavering commitment to a holistic approach, providing readers with diverse perspectives and actionable insights across an extensive spectrum. Delve into historical evolution, navigate environmental analysis intricacies, explore global alliances, grapple with ethical considerations, embrace technological innovations, master marketing strategies, delve into financial management intricacies, and anticipate future trends. Tailored to suit the needs of students, professionals, and business leaders alike, our book acts as a versatile resource accommodating various learning needs and professional aspirations. Connect with us on social media platforms, where dynamic discussions await, enabling you to share<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":1681,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_joinchat":[],"footnotes":""},"class_list":["post-6489","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/amkcorp.in\/index.php\/wp-json\/wp\/v2\/pages\/6489","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/amkcorp.in\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/amkcorp.in\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/amkcorp.in\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/amkcorp.in\/index.php\/wp-json\/wp\/v2\/comments?post=6489"}],"version-history":[{"count":106,"href":"https:\/\/amkcorp.in\/index.php\/wp-json\/wp\/v2\/pages\/6489\/revisions"}],"predecessor-version":[{"id":10144,"href":"https:\/\/amkcorp.in\/index.php\/wp-json\/wp\/v2\/pages\/6489\/revisions\/10144"}],"up":[{"embeddable":true,"href":"https:\/\/amkcorp.in\/index.php\/wp-json\/wp\/v2\/pages\/1681"}],"wp:attachment":[{"href":"https:\/\/amkcorp.in\/index.php\/wp-json\/wp\/v2\/media?parent=6489"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}